PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Remember that effective media relations requires more than just storytelling.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Once the strategy is nailed down you’re ready to write the PR plan. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. The best way to do this is through the power of storytelling.

Storytelling 130

Storytelling Media Video YouTube 130

Remote PR Jobs

MARCH 27, 2024

Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results.

Case Study 130

Case Study Study Writing How To 130

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Like all good stories, writing them is just the first part. Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

ReimaginePR

AUGUST 8, 2016

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts. Storytelling for Crowdfunding Best Practices. Storytelling is about connecting with your audience. Click Here.

Storytelling 120

Storytelling How To Video Resources 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,

Writing 144

Writing Storytelling Reputation Social Media 144

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. How can you help your audience win, even if it’s a small win?

eBook 219

eBook How To Writing Community 219

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Prowly

FEBRUARY 13, 2025

Here's why it is so important in the digital whirlwind era (and how to handle potential crises well ). How to do it? How to do it? How to do it? How to do it? This quick response not only resolves issues but also builds trust with customers, showing them that their feedback matters.

Software 104

Software Reputation Examples How To 104

PRSay

MARCH 25, 2025

Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story. How did this book project come about? To write the book and go through all the steps has shown me the complexities of writing.

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 192

Pitching Storytelling Media Writing 192

Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Work on your writing skills – they are table stakes.

Storytelling 308

Storytelling Local Airlines Technology 308

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Put a Face to Your Characters.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive How To Brand 195

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Cision

MARCH 31, 2015

But how can you get started? “ A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. How to create them? Podcasts and the written word are also married.

Storytelling 120

Storytelling Mobile Video Viral 120

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Plus, those who used AI in writing produced better messages. without it.

How To 139

How To Writing Study Training 139

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. Then, here are some for those who are thinking of starting a podcast (or want to know how to make their’s better.) Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives.

Pitching 71

Pitching How To YouTube Tools 71

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Successful storytelling results from setting a tone and maintaining it throughout your posts.

Instagram 120

Instagram How To Trends Social Media 120

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Ishmael's Corner

AUGUST 30, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Making a Cover Letter Count appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The former invite interviews, the latter the bin, yet both are born with.more.

Storytelling 174

Storytelling Interviews Communications Publicity 174

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Setting Program Guidelines Clear guidelines help employees understand what and how to share while maintaining brand consistency.

Employee 88

Employee Social Media Reputation Guidelines 88

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications 161

Communications Storytelling Film Training 161

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. Also, 88% of PR specialists report they feel the future is in digital storytelling. Writing a Press Release. How to End a Press Release.

How To 105

How To Writing Video Fashion 105

Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. Kudos to Muck Rack for asking the questions (and no, Dr. Reuben didn’t write a book on the topic). Uncategorized business storytelling how to pitch journalists Muck Rack survey on journalists' is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. How much budget can you dedicate? Well, maybe not the hills. but definitely old. 3: Conduct a Content Audit.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. Not feeling confident that you have all of the facts or expertise? Determine 2-3 Key Messages.

Interviews 120

Interviews How To Media Infographics 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Authentic Storytelling Project. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. Its digestible posts help marketers with the fundamentals and the blog takes readers’ busy schedules into account with easy-to-implement advice.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157