Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
How to Stand out at a Noisy Trade Show (MWC Field Guide)
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on.
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Are Trade Shows still a Good Place for PR Launches?
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. The noise is deafening, and usually at a trade show, there’s one vendor announcement that sweeps attention because it defies expectations.
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How to Book Speaking Opps In The COVID Era
ImPRessions - Crenshaw Communications
APRIL 3, 2020
SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Cision
JANUARY 8, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Utilizing trade shows as a platform for big company announcements has many benefits.
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Content Marketing is the New Conference and Trade Show During Quarantine [UML]
Sword and the Script
APRIL 18, 2020
If you enjoyed this post, you might also like: Here’s How to Fix a Big Mistake in Content Marketing Image credits: Unsplash and respective sites mentioned The post Content Marketing is the New Conference and Trade Show During Quarantine [UML] appeared first on Sword and the Script. Try our services.
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CES 2020: How to Make Your Pitch Stand Out
Business Wire
DECEMBER 17, 2019
If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show. At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc.
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3 ways to prepare a news release for a trade show
Axia PR
DECEMBER 13, 2017
With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.
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90 How to Hit the Right Notes with Keynote Speaker Announcements
Cision
JULY 24, 2017
This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.
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How to get journalists to write about you: 7 media relations best practices
Presspage
MARCH 25, 2025
Read our guide on how to write the perfect pitch >>> 2. Try this article on how to craft a winning press release >>> 3. Heres how to time it right: Pitch early in the week: Research shows Tuesday mornings have the best response rates, while Fridays are the worst. Want to craft a killer media pitch? Just dont spam them.
How to Pick the Perfect Time for Your Next Trade Show Product Launch
Beyond PR
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.
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Back to the Trade Show – CES Redux
Landis PR
NOVEMBER 21, 2022
Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.
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Why most trade show exhibits fail
Axia PR
MAY 5, 2017
4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.
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5 practical steps to get media coverage at trade shows
Axia PR
JULY 14, 2017
How to get publicity and build connections with media. A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally.
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Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows
Konnect Agency
MARCH 20, 2024
Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. is our favorite pre-show promo. Amidst the visual clutter of trade shows and conventions, it’s crucial to ensure that your booth stands out from the crowd, utilizing design as a key differentiator.
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12 Months of Content Marketing For 2018
Cision
DECEMBER 28, 2017
One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. July: Leverage What You Learn. Instead, use it to fuel your content.
Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It
Konnect Agency
FEBRUARY 16, 2021
One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.
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PR 101: How to Pitch CNET
Cision
FEBRUARY 19, 2016
Once you know what they want, how and when, pitching becomes a smooth experience for everyone. If you are at a trade show, don’t be afraid to set up a face-to-face meeting. Creating relationships with journalists is the best way to ensure that you are reaching the right people at the right time.
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How to Know Your Product Launch Is ‘Trade Show Ready’
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?
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The Importance of a Briefing Doc and How to Write One
Remote PR Jobs
FEBRUARY 27, 2022
If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Looking for tips on how to land interviews? Check out our recent blog “ Which is Better, a Press Release or a Pitch ?”
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How to Build Thought Leadership
Landis PR
NOVEMBER 15, 2021
If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. The post How to Build Thought Leadership appeared first on Landis PR. Start small and pick a few channels to nurture. Business News Daily.
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B2B PR Tips For Speaking on Panels
ImPRessions - Crenshaw Communications
JUNE 19, 2018
Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. If you’ve ever attended a dull panel event where one person pontificated endlessly, or the moderator didn’t spread the wealth, you know how uncomfortable it can be.
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Where can I find clients who need my PR services?
Remote PR Jobs
JULY 19, 2024
Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.
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How the Women of Game of Thrones Can Inspire Your Content Strategy
Cision
AUGUST 21, 2017
In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve.
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How to Audit Your HubSpot Workflows
PR 20/20
FEBRUARY 8, 2021
Workflows you created for that one trade show five years ago. Every HubSpot user who’s realized the massive benefits of creating email workflows is probably equally familiar with the ugly downside: a bottomless pit where your succinct, organized list of workflows used to be. Nurture streams that hinge on outdated enrollment criteria.
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How to Handle an Event Cancellation during the COVID-19 Pandemic
5W PR
MARCH 18, 2020
For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed. Identify your unique situation.
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Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show
Bad Pitch Blog
SEPTEMBER 24, 2007
Clients should really see this article for a reminder of how things work. 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. But I’ve seen people panic when asked questions by the media and honesty is sadly not always top of mind.
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40 How to Use Your Blog to Connect with Your Audience
ReimaginePR
SEPTEMBER 5, 2016
The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. Over to You. What is your favorite way to connect with your audience on your blog? Don’t miss this checklist for what to do after writing your blog posts. Click Here.
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120 Belle of the Ball or Lead Balloon? Read this Before Launching at a Show
Flack's Revenge
MARCH 23, 2015
So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. If you are not investing in a booth, or announcing at a show, set your expectations accordingly. Can your news really stand out?
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Beyond PR
JANUARY 9, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Utilizing trade shows as a platform for big company announcements has many benefits.
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How to Use Outside-the-Box PR Ideas to Attract More Media Attention
Garrett Public Relations
MAY 27, 2024
The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.
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How To Write Press Releases That Attracts Media Attention: A Guide
PR Fuel
JULY 14, 2021
Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.
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Post Launch Marketing Strategy
5W PR
DECEMBER 18, 2019
Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. When thinking about how to approach PR, it’s best to include as many diverse techniques as possible. Conclusion.
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HIMSS15: How-to Position your Organization as a ‘Snowflake’
Shift Communications
FEBRUARY 17, 2015
Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Instead start thinking about your long-term communications strategy beyond HIMSS, and even beyond that next sizable trade show (ahem, ANI 2015 ).
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018
Business Wire
FEBRUARY 2, 2018
For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip! Implementation Tip!
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How to Choose a Press Release Topic for Small Businesses
PR Fuel
JUNE 9, 2021
Discover how to start choosing press release topics with these tips today. How to Select a Topic. Expanding Brand Exposure: How to Choose a Press Release Topic. The post How to Choose a Press Release Topic for Small Businesses appeared first on eReleases. Journalists will pick up your stories more often.
5 Unique Ways to Score Media Coverage
Cision
JANUARY 26, 2016
Here are five of the most unconventional tactics and how to implement them to attract journalists’ and influencers’ attention: Want 66 more tips for getting media coverage? Start attending events like trade shows and industry conferences. Read the free tip sheet today! Try something new.
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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace
Deirdre Breakenridge
NOVEMBER 3, 2016
Learn how to best prepare yourself to become the PR pro you hope to be! Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you.
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150 How to Best Measure Your PR Success
Shift Communications
OCTOBER 14, 2016
With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. The close of the year is quickly approaching. Jennifer Usher. Account Director.
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5 Questions You Need to Answer Before Publishing a Press Release
Cision
AUGUST 20, 2015
Find out how to get your products into this year’s holiday gift guides! So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. If you’re still not sure, pick a few of the biggest cities in the country. Timing is key.
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The Two Sides of Events (and how to rock them both)
Shift Communications
SEPTEMBER 30, 2015
From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). In the past six months, I’ve worked both sides of two very large events and am here to share my tips and tricks for how to not only survive but actually rock whatever role you’re in/event you’re at. Emily Mong.
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60 Live-Tweeting Your Presentation
Karwoski & Courage
MARCH 23, 2018
There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.
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69 How PR Supports “Thought Leaders”
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.
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How to navigate client planning for a new year
Solo PR Pro
NOVEMBER 15, 2022
We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?
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