Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

Buzzstream

APRIL 16, 2025

We started off by looking for high-relevant links, going to universities, and doing outreach to universities, creating tools that were highly industry-specific, but we found that the link velocity wasn’t there. So if there’s an infographic on a page, it won’t read it. So what is that gonna do to the infographic?

Digital PR 62

Digital PR SEO Agency Infographics 62

ReimaginePR

AUGUST 29, 2016

You should follow influencers in your industry along with customers or fans. Everyone wants to produce viral content that gets shared all over the web. Everyone wants to produce viral content that gets shared all over the web. Follow back – You don’t have to just follow other businesses or industry influencers.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 143

eBook YouTube Video Social Media 143

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

Beyond PR

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails.

Healthcare 88

Healthcare Strategy Communications Policies 88

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Infographic via 99firms.com.

Instagram 63

Instagram Marketing Viral Airlines 63

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

Shift Communications

DECEMBER 29, 2015

Will a blog post go viral? In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape. It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Is a tweet less or more likely to work?

Analytics 60

Analytics Viral Social Media Google 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise. The same applies to your blog post or product announcement.

Video 40

Video eBook Viral Infographics 40

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. They’re a great way to engage with people in your industry, and they’re educational – double whammy! Add industry pros and influencers to a private Twitter list and engage with them regularly. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time?

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Prowly

FEBRUARY 26, 2025

Has your work and the actions you took in your digital PR strategy influenced the industry in any way? Today, digital PR aims to spark conversations where industry experts, thought leaders, and your target audience keep on chatting. These questions are much more important than the former. It doesn't matter what the topic is.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. The first part compares finance against other industries and highlights content benchmarks. Money affects everyone.

Financial 108

Financial Industry Report Insurance 108

Cision

JUNE 2, 2017

If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Do they rank well for keywords and phrases in your industry niche? The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. It, that, that is a tricky one just because PR is an old industry far older than the internet. Can you define digital PR? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

Buzzstream

MAY 19, 2022

Some only need to be updated once per year (sometimes quarterly, depending on the industry). Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. You can also go with keywords like: YOUR INDUSTRY + trends. YOUR INDUSTRY + facts. Linkability.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

AUGUST 26, 2024

Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort. Creating a straight-up pest control infographic would be content marketing suicide. There aren’t any!

SEO 71

SEO Company Case Study Infographics 71

Beyond PR

JUNE 2, 2017

If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Do they rank well for keywords and phrases in your industry niche? The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

OCTOBER 22, 2016

Yet if the industry is going to relook at pop-ups, it’s worth considering what’s at stake. Viral Marketing: The Hope, Hype and Helplessness. Yet the usage still remains fairly controversial – right alongside gated content , because marketers tend to abuse it. Earning Attention: Cold Calls, Content and Ads [UML].

Web 60

Web Google Mobile B2B 60

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Do what makes the most sense for your brand. #6. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. The implication is that the industry needs to be where consumers were going during COVID. Talking Points.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prowly

MARCH 6, 2025

Because SEO is an industry of its own, it's sometimes difficult to grasp the difference between SEO backlinks and PR backlinks (scroll down to read more about it). It involves other websites linking to your engaging content, such as infographics, quotes from experts, and fresh angles on specific topics.

Strategy 104

Strategy SEO Engineering Data 104

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. That’s what the entire news industry had for them?” “What, they could go to Wikipedia? That’s it?

Media 110

Media Journalism Content Marketing Education 110

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. A whole cottage industry has arisen around the arbitrage of social media stars for brands.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28