Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR? Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 109

Writing Case Study Study Insurance 109

Rock the Status Quo

NOVEMBER 3, 2014

Is it fair that they label all PR pros as hopeless, tarring and feathering the entire industry when their frustration bubbles over? I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. No wonder most journalists don’t welcome phone calls!

Pitching 167

Pitching Infographics Small Business Media Relations 167

Ishmael's Corner

DECEMBER 2, 2014

Finally, a Test to Guide the Actions and Storytelling Behind a News Release : With millions of dollars wasted writing news releases that no one will care about, I developed this test as a service to the PR industry. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Infographics.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

JUNE 13, 2017

Beyond simply demographics, that means their interests, their base of knowledge and their attitude toward your industry. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Next, know your platform. It’s a pizza party, not a state dinner.

Blogging 215

Blogging Company Engineering Airlines 215

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. How have you been recognized as a leader in your industry? These questions can guide the direction of your press release to explain how and why your company is impacting your industry. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. How have you been recognized as a leader in your industry? These questions can guide the direction of your press release to explain how and why your company is impacting your industry. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. Finally, it’s always good to think beyond PR industry recognition.

B2B 168

B2B Video Exercises Infographics 168

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. But, it’s not ideal when your customers stumble on your blog, hoping to learn why they should choose your business only to be met with uninspired blog posts filled with industry-related terms that they don’t understand. Why do you you write your blog?

Blogging 120

Blogging How To Infographics Writing 120

Cision

MAY 26, 2016

Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. In my new senior-level role at Flackable, I hope to further establish myself as a thought leader in the industry. Consumers aren’t listening to your brand messages.

Financial 168

Financial Infographics Pitching Consumer 168

The Proactive Report

APRIL 6, 2021

Some companies have a set of infographics that are used in their promo pieces and marketing items. Logo Files. Your web designer will need some files from you for the website. Digital Files. Some companies have a set of icons that they use on all their documents or brochures etc.

Web 182

Web Guidelines Infographics Branding 182

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. The post 5 Incredible Examples of Content Marketing From Banks and the Finance Industry appeared first on Contently.

Banking 107

Banking Content Marketing Examples Industry 107

Cision

MAY 3, 2017

Often the news can be raw and eye-opening and has the power to change the course of industry and the world. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. And that’s ok.

Branding 253

Branding Brand Government Ethics 253

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Reframe it for a new audience. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Write an e-book (a great way to get email signups). Love What You Write. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. This could be a video, photos or an infographic. Call to Action.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? You’d pay for a photo shoot or an infographic or a video production, right? The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Press releases are the perfect medium to generate excitement and interest within your industry or niche. Contact us today to learn more about our PR writing and distribution services! What Exactly Is It?

Infographics 105

Infographics SEO Writing Pitching 105

Cision

APRIL 27, 2015

Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry. Now before you write off the more visual social network as for food or luxury brands, consider the benefits they offer over Facebook.

Social Media 120

Social Media Pinterest Media Infographics 120

The Proactive Report

JUNE 11, 2016

Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals.

Infographics 150

Infographics Course Survey Agency 150

Cision

FEBRUARY 15, 2016

Want to make the most of hosting industry events? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. But before you start writing, think about what you want to convey in your news announcement.

Conference 120

Conference How To Infographics Leadership 120

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Perhaps there’s something you’re doing that others in your industry aren’t, such as offering unlimited vacation time or extensive parental leave. Start attending events like trade shows and industry conferences.

Media 120

Media Pitching Trade Shows Infographics 120

Cision

APRIL 12, 2016

Aim to create content that is relevant to your industry, will provide value to your audience and increase their awareness of future trends and your brand. Content marketing involves much more than just writing blogs. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. And it’s time to update apps on your phone. So, talk to people.

Employee 151

Employee Communications Storytelling Corporate 151

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. Yet understanding the top journalists in your industry helps cut through the noise.

Pitching 140

Pitching Infographics B2B Study 140

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. What is a Press Release? Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

OCTOBER 9, 2024

With enough articles, your page can become a knowledge hub for industry professionals. Writing compelling LinkedIn articles for your company page Writing quality LinkedIn content doesn’t have to be that different from writing any other content for your brand. Take, for example, TD Bank. Make the introduction interesting.

LinkedIn 94

LinkedIn Analytics Banking Writing 94