Cision

OCTOBER 6, 2016

No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.

Storytelling 308

Storytelling Local Airlines Technology 308

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

PR for Anyone

MARCH 21, 2020

Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) What information can you provide the media about your industry that will be valuable to an audience?

Real Estate 290

Real Estate Skype Radio Pitching 290

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. It’s an effective content marketing platform for any industry but especially for PR people. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PRSay

NOVEMBER 25, 2024

Take advantage of its free tutorials to build a compelling profile, post regularly on industry topics and showcase your achievements. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. I remember sitting with a college student at a local Starbucks. Industry Associations. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. It’s a stereotype that plagues anyone working in the so-called glamour industries- fashion, lifestyle, entertainment.

Fashion 227

Fashion Travel Interviews Instagram 227

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right?

Pitching 225

Pitching Print Conference Local 225

Prowly

MARCH 12, 2025

Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. There are still so many opportunities to earn mentions in paper publications on a national and local level. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025?

Print 104

Print Strategy How To Newspapers 104

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions. Managing Difficult Topics.

Interviews 74

Interviews Media Agency Conference 74

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. I see a future filled with increased collaboration between students who desire to enter the field and those already in the industry.

Meeting 197

Meeting Education Ethics Leadership 197

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 170

Report Pitching Media Survey 170

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Here is what they had to say: How did you get your start as influencer and how did you decide on an industry focus? Unfortunately, this is requested of me more than I’d like to admit.

Interviews 88

Interviews Instagram Video Creativity 88

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. For some clients, their own industry can provide great opportunity to take a position or adopt a point of view and earn positive press for it. Take a stand.

Publicity 149

Publicity Insurance Insurance Interviews 149

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. Or it may be the enthusiastic founder who’s prone to exaggeration.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. Or it may be the enthusiastic founder who’s prone to exaggeration.

Agency 227

Agency Television Radio Pitching 227

PR for Anyone

SEPTEMBER 1, 2021

Think about your industry and what happens with that during this time. Does your business or industry relate to anything relevant to back to school? What predictions are you making for your industry for that year? NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! What can you speak to?

Pitching 130

Pitching System Google Local 130

Cision

OCTOBER 21, 2016

Recognized as the industry leader, Cision was the obvious choice. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

PR for Anyone

AUGUST 11, 2021

NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. I’d love to connect.:

Pitching 223

Pitching Media Television How To 223

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry. I’m the lead researcher and author of the report.

Report 144

Report Communications Government Crisis 144

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 102

Report Automotive Media Local 102

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state?

Pitching 130

Pitching Strategy Publicity Media 130

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Think gift round-ups with a twist (“Top Gifts for Vegans” or “Must-Have Outfits for That First Tinder Holiday Date”) or “Best and Worst” lists for a particular industry. Prognosticating about the future is a surefire story for many industry pubs at the end of the year. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 100

Transportation Meeting Newspapers Media 100

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. I’d love to connect.:

Pitching 130

Pitching Television Media Interviews 130

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list). Update your profiles and bio. Are you the one quoted? Follow her on Twitter: @jenlawhead.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. Are you helping the organization seek media coverage for their events and local fundraisers?

Trade Shows 150

Trade Shows Community Social Media Resources 150

5W PR

FEBRUARY 19, 2024

5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry. Create online forums, host local events, or collaborate with like-minded brands.

Consumer 78

Consumer Industry Brand Branding 78