Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

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Interviews Real Estate Media Pitching 174

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

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Interviews Television Media Radio 130

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!

Interviews 130

Interviews How To Media Television 130

5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

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Interviews Storytelling Radio Communications 125

5W PR

JULY 5, 2020

Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020. Media training doesn’t only involve knowing what the messages are and the best way to convey them. Key Message.

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Media Training Training Trends Media 78

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? Do you look like an expert in your industry?

Industry 130

Industry Social Media Google Training 130

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Media training.

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Agency Publicity Media Training Training 188

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. What do you solve.

Industry 130

Industry Pitching How To System 130

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. Contrition?

Media Training 170

Media Training Interviews Training Video 170

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. or costumes.

Creativity 243

Creativity Retail Groups Media Training 243

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Share contacts or resources you have that could help them on future stories. Do your homework on the journalist and the outlet. I’d love to connect.:

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! ” Newsjacking. I’d love to connect.:

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. The interview went really well, it just shows how important it is to craft a well-researched _. media monitoring. thought leadership. key messages.

Publicity 120

Publicity Media Training Interviews B2B 120

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Media 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives. In the competitive landscape of B2B tech, effective public relations can be a game-changer.

B2B 78

B2B Company Crisis Management Measurement 78

PR for Anyone

OCTOBER 14, 2021

PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

Tools 130

Tools How To Publicity Interviews 130

5W PR

OCTOBER 14, 2024

Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry!

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Pitching Television Interviews Video 130

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This week I want to talk about your virtual interview backgrounds. And, I’ve never seen him on the news again.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

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Pitching Television Interviews YouTube 130

PR for Anyone

OCTOBER 20, 2021

Interview a customer. Share a statistic about your industry. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! And if they Google you and there’s nothing there, I always say you could be the best in your industry. Introduce your newest employee. Post a #TBT (throwback Thursday).

How To 130

How To Video Interviews YouTube 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. Serious candidates research the industry, clients, client competitors and any other intel that will give them an edge. Public relations is a fast-paced, ever-evolving field with new client and industry opportunities every day. Be scrupulous.

Training 159

Training Pitching Writing Video 159

PR for Anyone

SEPTEMBER 8, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is all about your industry.”. So make sure you take advantage of any media that you get. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. I’d love to connect.:

Media 130

Media YouTube Video Interviews 130

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 78

Media Training Ethics Media Training 78

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a media interview. 1) BE ENTHUSIASTIC.

Interviews 48

Interviews Media Media Training Training 48

PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. You are the go-to expert the media regularly uses related to your industry.

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Pitching Media Interviews Video 130

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 170

Report Pitching Media Survey 170

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Media 130

Media Pitching Television Interviews 130

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state?

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

APRIL 13, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. It’s going to be someone, so let’s have it be you and not your competitor.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

OCTOBER 13, 2022

Go to the channel HERE , subscribe and ring the bell so you’re notified of new videos and then go check out the new playlist, Established to Known™ to help you really position yourself as a known industry expert. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry.

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YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 1, 2021

Think about your industry and what happens with that during this time. Does your business or industry relate to anything relevant to back to school? What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business.

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Pitching System Google Local 130

PR for Anyone

OCTOBER 7, 2021

Search hashtags related to your industry and see what topics are people are talking about. The media is regularly covering trends that are going viral on that platform. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! We film an interview with you. I did this video about TikTok.

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How To Pitching Film Video 130