ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow. Sometimes television will ask that too.

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Interviews Publicity Communications Television 130

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I’ve seen multiple stories on television with experts talking about what TikTok is talking about. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! ” Newsjacking. PR FOR ANYONE.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

MARCH 21, 2020

Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) What information can you provide the media about your industry that will be valuable to an audience?

Real Estate 290

Real Estate Skype Radio Pitching 290

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Do your homework on the journalist and the outlet.

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Television Pitching Interviews Radio 221

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

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Pitching Television Interviews Video 130

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? After that it’s positioning yourself as an industry expert.

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Industry Social Media Google Training 130

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Pitching Media Television How To 223

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. And, it’s not about you.

Industry 130

Industry Pitching How To System 130

PR for Anyone

SEPTEMBER 27, 2023

As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Her reporting has earned her several honors and awards including two Emmys!

Storytelling 162

Storytelling Television Instagram LinkedIn 162

PR for Anyone

OCTOBER 14, 2021

PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer.

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Tools How To Publicity Interviews 130

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

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Television Crisis Crisis Management Fashion 120

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.)

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Or it may be the enthusiastic founder who’s prone to exaggeration.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Or it may be the enthusiastic founder who’s prone to exaggeration.

Agency 227

Agency Television Radio Pitching 227

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. If you’ve forgotten it or haven’t seen it, here’s a super quick video refresher: Think of what you can pitch that is newsworthy, related to your industry and follow the formula and take advantage of the slow news time right now and pitch away.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

APRIL 6, 2022

What do they need to know that you know about your industry and pitch that. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is one of my favorite times to pitch television. So really look at your industry and what advice you can give a college graduate. I’d love to connect.: Transcript.

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I got a $10,000 client from being on television. I’d love to connect.:

Television 130

Television Print Interviews YouTube 130

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. I’d love to connect.:

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 24, 2023

As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Her reporting has earned her several honors and awards including two Emmys!

Storytelling 130

Storytelling Television Instagram LinkedIn 130

PR for Anyone

OCTOBER 7, 2021

Search hashtags related to your industry and see what topics are people are talking about. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s really important that we know what’s going on online related to our industry when it comes to what you want to pitch the media. We film videos.

How To 130

How To Pitching Film Video 130

Cision

OCTOBER 21, 2016

Recognized as the industry leader, Cision was the obvious choice. California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms.

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Software Agency Case Study Television 120

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. Make it easy for a reporter to get a hold of you.

Television 120

Television Pitching Journalism Interviews 120

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years.

Television 120

Television Travel Tourism Pitching 120

PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Media 130

Media Nonprofit Pitching Television 130

PRSay

OCTOBER 15, 2024

That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. ” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old.

Storytelling 141

Storytelling Local Transportation Television 141

PRSay

APRIL 23, 2024

The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to “Now, you can use AI for that kind of stuff,” Dietrich said. You can use AI to get started, to help you brainstorm ideas for content.”

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SEO Television Measurement Google 137

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This week I want to talk about your virtual interview backgrounds. And, I’ve never seen him on the news again.

Interviews 130

Interviews Video Film Industry 130

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. A CEO delivering a speech, sitting on a panel, or giving a “fireside chat” can elevate their stature as an industry player. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.

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Leadership B2B Tools Conference 149

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

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Radio Sports Marketing Local 84

PR for Anyone

OCTOBER 20, 2021

Interview a customer. Share a statistic about your industry. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! And if they Google you and there’s nothing there, I always say you could be the best in your industry. Introduce your newest employee. Post a #TBT (throwback Thursday).

How To 130

How To Video Interviews YouTube 130

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Television series are a great example of this – now people are binge watching entire seasons.

Real Estate 120

Real Estate Television Technology Agency 120

PR for Anyone

SEPTEMBER 8, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is all about your industry.”. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. I’d love to connect.: Hey, John.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

AUGUST 25, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. So there are so many opportunities for so many industries. I’d love to connect.:

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Pitching Media Insurance Insurance 130

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 75

Radio Television Media Local 75

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals. newsjacking).

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Pitching Television Trends Video 130