PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Deirdre Breakenridge

DECEMBER 18, 2018

When Deirdre talked about the importance of relationships in the industry, I immediately knew that I wanted to focus my assignment on the concept of building internal and external relationships. In the end, I had an organized infographic that taught a basic understanding of building and maintaining relationships in the industry.

Infographics 177

Infographics Internal International Journalism 177

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. Scheider recounts that “ nearly a quarter of jobs in the industry have vanished in less than 10 years” in the US. While based on the US experience, the piece has relevance for the Australian PR practitioner.

Journalism 69

Journalism Reddit Newspapers Government 69

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

Automotive 245

Automotive Resources Consumer Course 245

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. I remember sitting with a college student at a local Starbucks. Industry Associations. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 197

Meeting Education Ethics Leadership 197

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio.

Print 115

Print Media Newspapers Local 115

Prowly

FEBRUARY 20, 2025

Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Because that’s what journalism is. Our regional outlets are pretty good.”. “We

Survey 163

Survey Media Report Journalism 163

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. It’s a stereotype that plagues anyone working in the so-called glamour industries- fashion, lifestyle, entertainment.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Relevant industry media, of course, should be pitched and local media are another option. Similarly, local media need to be told your company is “based in” whatever city you reside in.

How To 149

How To B2B Pitching Storytelling 149

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

Creativity 120

Creativity SEO Mobile Journalism 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Communications Conversations

OCTOBER 29, 2014

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. It’s not surprising.

Newspapers 152

Newspapers Print Local Instagram 152

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

APRIL 14, 2020

Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest.

Newspapers 102

Newspapers Print Crisis Local 102

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. It was even heated!

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 100

Transportation Meeting Newspapers Media 100

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. This data serves as the solution to how Business Wire will revolutionize the industry.

Financial 166

Financial Video Consumer Data 166

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How has the PR industry changed over the years? How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. But maybe it's OK to dream big in this constantly changing media landscape.

International 153

International Internal Media Pitching 153

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Hoyt Organization

OCTOBER 30, 2023

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well. The post Expanding into the Hotel Industry appeared first on hoytorg.

Hotels 52

Hotels Industry Real Estate Case Study 52

Rock the Status Quo

DECEMBER 11, 2014

Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them? It was very disappointing!

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

OCTOBER 7, 2019

Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field. Because public relations serves so many different industries, it can seem overwhelming finding a group of like-minded folks to learn from and network with in the profession. Get to know the new war room. Communicate clearly.

Public Affairs 139

Public Affairs Publicity Course Ethics 139

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. There will no doubt be more hard times ahead for the media industry as they navigate change, but despite news to the contrary, it’s not all bad news.

Media 103

Media Radio Print Newspapers 103

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR.

Meeting 100

Meeting Journalism Employee Storytelling 100

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

PRSay

DECEMBER 27, 2017

With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities.

Leadership 133

Leadership Government Conference Energy 133

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 131

Strategy Publicity Media Video 131