Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. And while this framework does the job, it’s not going to get you promoted, inspire customers or contribute to the evolution of your industry. At this surface level, brand voice suffers. And there’s no doubt as to why.

Brand 364

Brand Branding Pitching Journalism 364

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Look at other POVs from experts with different vantage points in the industry.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 370

Media Training Training Crisis Communications Reputation 370

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

Journalism 115

Journalism Automotive Interviews Writing 115

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . What about automated customer communications management for highly regulated industries? In B2B especially, understanding a given industry can require a deep dive. They’re geeks at heart. Supply chain optimization PR?

B2B 278

B2B Leadership Survey Data 278

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Jon Gelberg, Inc. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Remote PR Jobs

MAY 30, 2024

But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public.

Communications 214

Communications Creativity Writing Product Launch 214

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse.

Writing 211

Writing Communications Marketing B2B 211

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries.

Media Relations 192

Media Relations Media Journalism Report 192

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects.

Social Media 247

Social Media How To Media Journalism 247

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR? Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. “Data is an imperative in our industry. But, if the Wall Street Journal mentions your brand, what is that worth? ” @lisakimmel. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 113

Survey Industry Leadership Study 113

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Better Writing Blogs. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. How do you envision the future of the communication industry, and how are you working to keep Fenton ahead? We shouldn’t lose the art of the pitch or an appreciation for great writing. Become a Fenton Fellow !

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. We’re preparing students to enter an industry that is fast paced, highly connected and always on.

Social Media 279

Social Media How To Infographics Media 279

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.

Leadership 164

Leadership Blogging Storytelling SEO 164

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. To stay relevant, you have to always be thinking a few steps ahead and be ready to catch every new trend.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

Automotive 245

Automotive Resources Consumer Strategy 245

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. Two hours is often a lifetime in the journalism industry. How to use it successfully?

Case Study 116

Case Study Pitching B2B Tools 116

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. It’s a stereotype that plagues anyone working in the so-called glamour industries- fashion, lifestyle, entertainment.

Fashion 227

Fashion Travel Interviews Instagram 227

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. Ultimately, great stories drive PR and journalism.

Survey 195

Survey Journalism Agency Report 195

PRSay

MAY 3, 2019

We all do, but it’s wrong to link the entire change in the media industry to the PR profession. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast.

Publicity 148

Publicity Newspapers Journalism Energy 148

Cision

JUNE 30, 2016

My love of writing, interest in people and curiosity about the world drew me to PR. I was a journalism major in college, but it was really more about the writing than about being a reporter. How has the PR industry changed over the years? Good news for a former journalism student! Goodbye to “when is your deadline?”

Technology 149

Technology Nonprofit Journalism Creativity 149

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Book Reviews / Journal Research. Spend some time reviewing the work of industry authors.

Skype 150

Skype Industry Interviews Storytelling 150

Buzzstream

NOVEMBER 21, 2024

PR Insider – Weekly PR Campaign Roundup The PR Insider delivers a categorized roundup of PR campaigns, expert insights, and event calendars each week, making it a one-stop resource for inspiration, ideation, and staying ahead in the industry. He only has a few issues at the time of writing, but the quality is top-notch.

Digital PR 62

Digital PR SEO Web Resources 62

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 179

Study Communications Survey Pitching 179

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences? How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. There are several ways we can improve our business and industry expertise: Take advantage of free PRSA webinars. In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146