ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To signal a cultural shift.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

5W PR

MAY 31, 2024

It can illustrate the company’s adherence to best practices, industry certifications, and continuous security audits. Establishing thought leadership and expertise PR provides a platform for cyber tech firms to earn recognition as thought leaders in the industry.

Industry 78

Industry Privacy Crisis Crisis Communications 78

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. PRSA’s recently released “ Tackling Misinformation: The Communications Industry Unites ” guide is an excellent resource.

Trends 179

Trends Publicity Survey Privacy 179

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. A follow up blog post by PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Melissa Agnes

OCTOBER 30, 2018

Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “Who should be a part of the issue management team, when an incident doesn’t need to escalate straight through to leadership?”

Government 56

Government Crisis Crisis Management Privacy 56

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations.

Writing 136

Writing How To Pitching Privacy 136

The Hoyt Organization

FEBRUARY 13, 2025

Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah’s agency Astute.Work as part of her mission to improve social mobility within the industry by making thought leadership and best practice accessible.

Healthcare 131

Healthcare Privacy Print Community 131

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. This includes continuing downstreaming processes within Indonesia of raw materials like nickel, crucial for high-growth industries like electric vehicles (EVs) and semiconductors.

Leadership 69

Leadership Biotechnology Policies Local 69

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Insurance industry innovations. Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns.

Insurance 143

Insurance Insurance Sports Telecommunications 143

5W PR

MAY 24, 2024

Yet, in an industry founded on trust and security, it’s not merely an innovative product that wins investors and shareholders. Thought leadership emerges as another influential instrument in PR’s repertoire. This exposure not only boosts brand awareness but also positions the company as an industry thought leader.

Financial 78

Financial Privacy Infographics Leadership 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press.

Media 136

Media Mobile Telecommunications Pitching 136

PRSay

SEPTEMBER 11, 2023

With AI, there are groups across industry, academia and government focused on this. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). What are a few of the more positive aspects of AI for communicators to know?

Enterprise 187

Enterprise Technology Tools Privacy 187

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

PRSay

SEPTEMBER 26, 2022

As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data?

Ethics 60

Ethics Data Privacy Publicity 60

5W PR

AUGUST 1, 2024

Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information. Expert sources Identifying and leveraging internal medical experts to contribute knowledge and insights to industry publications or participate in speaking engagements.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PRSay

AUGUST 17, 2023

Twitter in Europe Despite Threads’ organic focus being perfect for the European Union, where branded communications can be limited in regulated industries, the platform has been unable to launch to the block.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. When enterprise-grade security is baked in, so are confidentiality and privacy. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. When enterprise-grade security is baked in, so are confidentiality and privacy. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. In other words, as an industry, we’ve amped up the demand for creative content 10-fold but are only beginning to think about investments in the supply.

Creativity 80

Creativity Study Survey Advertising 80

PRSay

AUGUST 14, 2019

There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? There are two levels to it.

International 68

International Internal Conference Public Affairs 68

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Ethical Voices

APRIL 3, 2023

The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team. I go back to technology, data privacy, and AI. It was just a never-ending balance.

Ethics 81

Ethics Privacy Data Financial 81

Stern + Associates

NOVEMBER 2, 2023

This book filled that gap in the industry where many marketers were just randomly experimenting, and changed how people think about digital marketing.” But we also have to think about how to balance the customer experience with privacy, legislation and even different cultural norms.”

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Contently - Strategy

JUNE 13, 2024

Google Successfully Integrates AI and Maintains GOAT Status Plenty of industry observers have noted that Google—as a service, not necessarily as a company—has been in steady decline for years. As such, building brand authority through thought leadership, earned media, and user engagement could become even more important.

SEO 52

SEO Google Privacy Engineering 52