Cision

APRIL 25, 2017

The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts.

Facebook 303

Facebook Newspapers Local Crisis 303

Communications Conversations

JANUARY 8, 2021

I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue. According to Pew , U.S.

Newspapers 179

Newspapers Local Consumer YouTube 179

PR Fuel

OCTOBER 8, 2022

Here are the top industries that benefit from hiring a PR company. Another industry that can benefit greatly from distributing press releases is the technology industry. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Healthcare. Technology.

Industry 105

Industry Company Real Estate Tourism 105

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Communications Conversations

JUNE 15, 2021

In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. No matter the industry.

Media 179

Media Newspapers SEO Local 179

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Be mindful of industry and cultural trends.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. It's difficult to assess your own performance if you're not benchmarking yourself against your competitors and industry.

Reputation 104

Reputation Measurement Report Branding 104

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

PR for Anyone

MARCH 31, 2020

What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

Real Estate 214

Real Estate Video Report Twitter 214

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

Print 115

Print Media Newspapers Local 115

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. The communication and PR industry is constantly evolving.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. news industry?

Print 102

Print Newspapers Crisis Local 102

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 100

Transportation Meeting Newspapers Media 100

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. You don’t want to drag tech journalists too deep into the weeds; that’s what industry analysts like Gartner are for. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Local economy is not as bad as it may look based on just the indicators. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 107

Marketing Newspapers Print Corporate 107

Sword and the Script

OCTOBER 24, 2023

Consider starting with trade and local or regional media while you ramp things up with your business. You haven’t been in business long enough If your business is newer, your website may lack polish and detail, you may not have a ton of social media content and your product or service may have limited availability. show them.

Pitching 159

Pitching Newspapers Report Local 159

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. Frankly, over the last few years, we have noticed the bias/slant in reporting has increased and the quality of reporting has gone down as turnover in local outlets has increased.”.

Survey 163

Survey Media Report Journalism 163

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper.

Meeting 91

Meeting Automotive Newspapers Media 91

Prowly

FEBRUARY 20, 2025

Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

FEBRUARY 15, 2016

Want to make the most of hosting industry events? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. I suspect most (if not all) newspaper press release pickups across ALL wire services are this form of content, buried and unread.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. I suspect most (if not all) newspaper press release pickups across ALL wire services are this form of content, buried and unread.

Engineering 100

Engineering Newspapers Google Banking 100

Cision

FEBRUARY 17, 2016

In other words, your target audience is listening to bloggers, customers, reporters and other key influencers talking about your industry. So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’

Marketing 120

Marketing Newspapers Mobile Local 120

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

PR for Anyone

AUGUST 25, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. So there are so many opportunities for so many industries. I’d love to connect.:

Pitching 130

Pitching Media Insurance Insurance 130

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry. My daily newspaper of choice is…newspaper?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Prowly

FEBRUARY 3, 2025

These brands are leaders in their industry. #2 And even in "formal" B2B industries, having an online presence on social media is a must. Even if the new sodas are similar in quality and price, Coke and Pepsi have been around for so long that going with these choices doesn't pose any risk.

Branding 104

Branding Brand How To Measurement 104

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79