Deirdre Breakenridge

OCTOBER 8, 2018

Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years. You can learn more about Martin here. PRStudChat.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. What do you solve.

Industry 130

Industry Pitching How To System 130

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives. In the competitive landscape of B2B tech, effective public relations can be a game-changer.

B2B 78

B2B Company Crisis Management Measurement 78

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? After that it’s positioning yourself as an industry expert.

Industry 130

Industry Social Media Google Training 130

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or

Creativity 243

Creativity Retail Groups Media Training 243

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Here’s how people in our circle describe the pros and cons of crossing to the other side. Agency PR Has Many Advantages.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Communications Conversations

DECEMBER 29, 2020

Because we are mercilessly pressured with two over-arching key messages in our industry: 1) You have to be ambitious; and 2) You always need to be hustling. In industry publications? This is the insidious message that has permeated all corners of our industry. By starting a training series with a friend.

Industry 88

Industry Conference Creativity Training 88

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Communications Conversations

JANUARY 23, 2018

Last week, a friend seeking new opportunities sent me a note on LinkedIn: “Who are the top people to work for in the PR/comms industry in Minneapolis/St. I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. ” Great question! Kendra Klemme, United Health Group.

Social Media 141

Social Media Media Marketing Leadership 141

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. Digital PR training.

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 104

Marketing Writing SEO Engineering 104

ImPRessions - Crenshaw Communications

JUNE 7, 2019

In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch. You don’t want to drag tech journalists too deep into the weeds; that’s what industry analysts like Gartner are for.

Agency 192

Agency Internal International Pitching 192

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. Content Marketing At face value, thought leadership and content marketing look similar.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Offleash

NOVEMBER 1, 2023

Like this industry, our business is dynamic. We’ve weathered the ups and downs, the economic pressures and headwinds inherent to the tech industry. Last year, Offleash launched a new integrated marketing arm to reflect the expanding needs of our largest clients and to partner more closely with CMOs.

Skype 122

Skype LinkedIn Media Training Agency 122

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. million devices, caused chaos and frustration across various industries. Instead, build your ideal crisis response team before it's too late.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PR for Anyone

AUGUST 17, 2021

NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.:

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

OCTOBER 13, 2022

Go to the channel HERE , subscribe and ring the bell so you’re notified of new videos and then go check out the new playlist, Established to Known™ to help you really position yourself as a known industry expert. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry.

YouTube 130

YouTube Video Industry How To 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

AUGUST 26, 2021

NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.:

How To 234

How To Branding Brand Video 234

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. After the previous year of uncertainty, investors have rapidly emerged ready to make exciting business moves.

Agency 98

Agency Financial Media Training Training 98

PR for Anyone

MARCH 30, 2022

. #3 – publicity is what we call “earned media.” ” Someone else is using you as an industry expert so you’ve earned that citation. You are seen as “famous” in your industry. This is the power of media. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Advertising 130

Advertising Advertising Publicity Video 130

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. How does it impact your industry? In order to make it into the final article, your messages should focus on the news, not on your brand benefits or features.

How To 100

How To Marketing Writing Training 100

PR for Anyone

AUGUST 11, 2021

NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.:

Pitching 223

Pitching Media Television How To 223

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

PR for Anyone

SEPTEMBER 8, 2021

NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.:

Television 221

Television Pitching Interviews Radio 221

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Status calls can offer a way to showcase new ways of enhancing media relations activities. Go beyond tactics. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Status calls can offer a way to showcase new ways of enhancing media relations activities. Go beyond tactics. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. What do they need to know that you know about your industry and pitch that. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79