ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

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5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

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ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ? Don’t take them lightly.

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Media Trade Shows Travel Interviews 294

5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

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Media Training Training Trends Media 78

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Social media use, meanwhile, continues to rocket, across a growing number of platforms. For the PR industry, this all spells opportunity. Challenges abound but overall, Ireland’s PR industry is thriving.

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ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Media prep didn’t stick. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation. It’s important to match the right interview opportunity with the correct and appropriate spokesperson.

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Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Plan for technical glitches in the virtual world.

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Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or

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Creativity Retail Groups Media Training 243

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

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Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

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Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

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Strategy Training LinkedIn Resources 127

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

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Interviews Real Estate Media Pitching 174

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

The Hoyt Organization

JULY 22, 2024

But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Cultivating positive media relations The media significantly shapes public perception.

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Healthcare Reputation Publicity Media Training 78

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Yes, can you work with anybody related to your industry, you can. She started hosting an annual walk to create awareness about this.

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Real Estate Nonprofit Media Pitching 130

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. What do they need to know that you know about your industry and pitch that. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

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PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. And I think it would be great for communicators and people in media relations to be mindful of that as well.

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PRSay

FEBRUARY 28, 2018

You know your industry — who would be qualified and effective on that topic? Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

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PRSay

APRIL 19, 2019

Paid training gigs soon followed, then multiplied. I want to help more people achieve more media relations success instead of holding others back by my reticence to grow. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Chicago, Los Angeles, and so on.

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Hotels Training Viral Pitching 133

Cision

AUGUST 24, 2016

On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. The company survived, and I worked with them for more than a year, and then managed media relations for the company during the trials of the former CEO and CFO.

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Social Media Reputation Crisis Media Training 120

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Who would have thought that TV newscasts would be produced from a kitchen table or living rooms transformed into makeshift studios for anchors to broadcast from inside their homes?

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Reputation Us

JULY 26, 2019

Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. Media and Message Unity Training. PR is participating.

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Publicity Wikipedia Nonprofit Media Training 60

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

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PRSay

APRIL 24, 2020

Social media algorithms are ranked as the most important new technology impacting journalists today, while the heady promise of AI continues to fade. 41 percent of journalists agreed that social media algorithms will change the way they work the most, up from 38 percent in 2019. This is down from 19 percent in 2019.

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Report Pitching Media Survey 170

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. How does it impact your industry? What other suggestions would you add to ensure your next press release helps you generate earned media coverage? What does it mean for the customer?

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Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., from Chicago to Washington D.C.,

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Sports Retail Local Report 113

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA.

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SEO Engineering Google Content Marketing 76

Waxing UnLyrical

JULY 3, 2013

What industry the person specializes in… Really, nothing special at all! There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”. Nothing that tells me if the person wants premium clients or discount jobs.

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Marketing SEO Writing Engineering 104

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

SEPTEMBER 17, 2024

Build Brand Credibility A strong presence on LinkedIn allows executives to be seen as industry authorities. Provide examples of competitors or other industry leaders as well. Offer support through resources such as social media training and ensure your experts know exactly what investment is required from them.

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Communications Conversations

JULY 18, 2019

Peg has more than 35 years experience in the PR industry–including 28 working for herself! I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. Who are some of your clients? How have you built that reputation?

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MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Relying on Traditional Media Relations Tactics. November 3, 2015.

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Conference Healthcare Marketing Crisis 80

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA.

SEO 66

SEO Engineering Google Content Marketing 66

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And it starts with candid PR counsel and media training. She is a thought leader in communication theory, executive training and coaching. People were shocked then.

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