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I’ve seen multiple stories on television with experts talking about what TikTok is talking about. Give the media what everyone already wants. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. PR FOR ANYONE.
Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. For the PR industry, this all spells opportunity.
My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.
When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. What do you solve.
Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? After that it’s positioning yourself as an industry expert.
By doing this, you will be asked back to television and radio stations and quoted again and again by writers. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Know who is interviewing you. Do your homework on the journalist and the outlet. PR FOR ANYONE. Anyone can get publicity! I’d love to connect.:
” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ve got to remember that media is visual. I’d love to connect.:
Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! And this is really television.
What do they need to know that you know about your industry and pitch that. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is one of my favorite times to pitch television. So really look at your industry and what advice you can give a college graduate. I’d love to connect.: Transcript.
When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! If you are asked a question by a journalist and you don’t know the answer, tell them that.
Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So, just landing in the media will not instantly generate sales.
How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! You pitch them in a way they want to be pitched.
Search hashtags related to your industry and see what topics are people are talking about. The media is regularly covering trends that are going viral on that platform. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! We pitch the media. This is why you need to start socially listening.
Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:
PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?
You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. So there are so many opportunities for so many industries. I’d love to connect.:
We are “watching” television so we need to “see” what you are talking about. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals. newsjacking).
Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! But you know, these people who are so nervous about it could end up on morning television. Pitch the media. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. I’d love to connect.:
Remember, these are for local media and national television. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes. What to Pitch When.
NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.:
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.:
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Well, here’s the deal, somebody in your industry is going to be famous. So you can totally build your own celebrity in the media and that’s what I want you to do and that’s what I help people do. I’d love to connect.:
Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. Here is a sampling of laws that went into effect on January 1, 2022: Minimum wage increase – Are you in an industry where this is impacted? This is newsjacking at its finest.
Go to the channel HERE , subscribe and ring the bell so you’re notified of new videos and then go check out the new playlist, Established to Known™ to help you really position yourself as a known industry expert. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry.
What Are You Doing to Stand Out in Your Industry? Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a wow factor? NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! You want to draw the media in.
And then there is positioning you an expert in your industry where you can regularly be featured in the media. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. How are you changing the world?
. #3 – publicity is what we call “earned media.” ” Someone else is using you as an industry expert so you’ve earned that citation. You are seen as “famous” in your industry. This is the power of media. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! There’s a lot of stuff that you can talk about – lots of different industries in that, that you could talk about. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat.
Think about your industry and what happens with that during this time. Does your business or industry relate to anything relevant to back to school? What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business.
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.
Share a statistic about your industry. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! And if they Google you and there’s nothing there, I always say you could be the best in your industry. Share your favorite place in the community. Welcome a new business in the community. Do a “how-to”.
Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Are you wondering how to do this? That’s when the laws change.
Think about what you can pitch the media for the rest of the year. What is happening or will happen related to your industry or your expertise in the coming months that you can position yourself as the expert. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.: We do newsjacking.
You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Do you appear to be industry expert-worthy? “Who writes about [industry] for [publication].” Basically, you need to be observant. Google makes that very easy for us!
I use the word “famous” because someone in your industry will be perceived as THE guru, THE expert, THE famous person in the industry. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! PR Myth #1 – Hiring a PR Firm will make you famous. I’d love to connect.:
For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! That was one of the biggest wows I’ve seen for virtual backgrounds. And, I’ve never seen him on the news again.
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is all about your industry.”. So make sure you take advantage of any media that you get. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. I’d love to connect.: Hey, John.
You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! This is how you up-level what you’re doing and go from an expert to an authority in your industry. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry!
Check out PR and media groups and start listening and paying attention to what the journalists are looking for. My platform is all about creating value and being in these rooms allows you to provide value on your industry and your expertise and allows you to provide value to journalists when you find where they are hanging out.
What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! It’s almost October. I’d love to connect.:
NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. It’s going to be someone, so let’s have it be you and not your competitor. Hi everyone.
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