ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. A company anniversary, for example, can be a slam-dunk for industry press. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social?

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Press releases were done long before the days of the internet, though now they are mostly handled online.

Strategy 88

Strategy Product Launch Branding Brand 88

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

JANUARY 9, 2018

For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up. 6) Pitch the story to an industry newsletter. Almost every industry or vertical market has a newsletter that rounds up news on a daily or weekly basis.

Media 94

Media B2B Groups Conference 94

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Print it out and mail it out to your ABM targets. Email a link to your industry analysts. To be clear, I’m not saying metrics are not important because they do have a useful purpose. 4) The channels that product B2B leads. 20% social media.

B2B 63

B2B Report Marketing Survey 63

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 61

Marketing B2B Print Technology 61

Solo PR Pro

JUNE 21, 2016

Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. If you are looking to expand into new industries or simply grow your business, broadening your geographical reach expands your choices. All markets are not created equal. Collaborate.

Local 41

Local How To Skype Trade Shows 41

David PR Group

JULY 3, 2015

Attendance at industry, trade or professional society meetings. Traditional marketing methods such as TV advertisements, print advertisements, targeted mailers, newsletters and other traditional advertising all have their strengths and weaknesses and still have a strong place in the media mix. Client costs. Events and Seminars.

Marketing 40

Marketing How To Trade Shows Web 40

MaccaPR

DECEMBER 19, 2016

Slack can also serve you as a marketing tool, as there are industry groups on Slack that you can take part in whether or not your company uses the tool. Does your white paper offer provocative new viewpoints on an industry topic? Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty.

Social Media 48

Social Media Marketing Media YouTube 48