ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If you’ve spoken at industry conferences, upload the video. Make sure to use terms familiar to those in your industry, and be conscious of keywords and phrases that spark ideas and answer questions. As a thought leader, your goal is to provide authentic insights into industry trends and business. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start. 25 Ad Tech Journalists To Follow On Twitter.

Conference 319

Conference Privacy Twitter Leadership 319

Agility PR Solutions

SEPTEMBER 12, 2024

In today’s digitally transformed modern organizations, every transaction or interaction leaves a trail or a footprint, which in addition to being an asset, can be a major threat if not handled well, and in accordance with various industry standards and best practices.

Privacy 96

Privacy Corporate Data Communications 96

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Agility PR Solutions

NOVEMBER 7, 2023

In today’s fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception.

Healthcare 101

Healthcare Privacy Crisis Communications Crisis 101

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumer preferences continue to evolve, personalization will remain a key driver of growth and innovation in the CPG industry. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. Redefine data ownership and privacy.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumer preferences continue to evolve, personalization will remain a key driver of growth and innovation in the CPG industry. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.

Case Study 78

Case Study Brand Branding Ethics 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78

Privacy Data Marketing Retail 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

JANUARY 26, 2022

Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator. Also, make sure that it’s compliant with privacy laws such as GDPR. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Companies that invest in crisis preparation, maintain strong communication channels, and learn from industry experiences position themselves to respond effectively when challenges arise.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

That day, as I frantically attempted to keep up, I began to question the complexity of the industry I worked in. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

FEBRUARY 1, 2025

This includes sharing company updates, industry insights, workplace culture snapshots, and professional achievements. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries. The keys here are relevance and speed.

Pitching 333

Pitching Case Study Leadership Data 333

Agility PR Solutions

MARCH 21, 2023

Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers’ personal information and comply with industry regulations.

Privacy 78

Privacy Data Industry Company 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Along with security, Lorenzo also covers tech general tech industry matters. Laura covers cybersecurity and privacy with a consumer focus at CNET. CNET) Laura Hautala | @lhautala.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Cision

JULY 6, 2017

You’re a blogger with coveted industry expertise. 6: Take reader privacy seriously. To elicit trust, you may want to add a privacy policy to your site that tells readers how you’re planning to use their information — reassuring them that you won’t sell or share their personal data.

Blogging 168

Blogging How To Privacy Mobile 168

5W PR

DECEMBER 30, 2024

In the travel industry, UGC has become a game-changer, offering several key benefits. Respect copyright laws and privacy rights when using user-generated content. The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts.

Travel 78

Travel Marketing Privacy Community 78

Melissa Agnes

APRIL 16, 2014

A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. Internet Defamation Online Privacy Laws and Regulations Online Reputation Management'

Reputation 199

Reputation Privacy Software Insurance 199

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Google alerts and news apps are a great way to stay on top of important industry-related news, and it helps to monitor tech pubs like TechCrunch and WIRED on at least a daily basis.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Still, according to industry experts, the era of CTV expansion and fragmentation is coming to a close.

Retail 170

Retail Branding Brand Advertising 170

Landis PR

APRIL 1, 2025

The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. AI is transforming industries and PR must keep up Immersion in our clients industry is critical for crafting thoughtful messaging. A great example of this is NVIDIAs Earth 2.

Healthcare 59

Healthcare Communications Technology Privacy 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A book, like a research study or other knowledge project, separates a thought leader from other business executives, and even in the digital age it remains a solid platform for earning media coverage, speaking opportunities, and other executive visibility within an industry. Put on a conference or panel event. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

Melissa Agnes

SEPTEMBER 25, 2018

Link to the video I mention in this podcast about the impact of shows like Scandal on the crisis management industry and profession. Do you have a question you’d like Melissa to answer, and are you willing for that discussion to be recorded (in a way that respects your privacy and confidentiality)?

Crisis Communications 135

Crisis Communications Crisis Crisis Management Communications 135

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? A Roku panel I attended on the state of the OTT industry featuring execs from Roku, Starz and CBS explored all of these themes. What did the show tell us about the rest of the year? CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. In my experience the PR-savvy CEO is typically the best advocate in times of regulatory review, where legislation may threaten the industry, or where it is needed.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Mark My Words

OCTOBER 22, 2024

In my experience, celebrities enter this Faustian bargain understanding, on some level, the loss of privacy it demands. The trouble is, once you’re in the public eye, reclaiming privacy is a near-impossible task. And most insiders know this, or at least they think they do. They f **g do. That was aimed at the public.

Privacy 60

Privacy Transportation Film Construction 60

5W PR

MAY 31, 2024

It can illustrate the company’s adherence to best practices, industry certifications, and continuous security audits. Establishing thought leadership and expertise PR provides a platform for cyber tech firms to earn recognition as thought leaders in the industry.

Industry 78

Industry Privacy Crisis Crisis Communications 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. PRSA’s recently released “ Tackling Misinformation: The Communications Industry Unites ” guide is an excellent resource.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. A primary role is translating tech-speak into a language that resonates with diverse audiences, from industry experts to lawmakers and end users. Their very nature is transformative, and that can be unsettling.

Technology 170

Technology Strategy Privacy Healthcare 170