Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. Some industries, like Finance or Entertainment, are more conducive to reactive PR opportunities and may yield more coverage overall. What is Proactive PR? Proactive PR is any planned PR story.

Pitching 62

Pitching Trends Google Data 62

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. However, if you do decide to create your own tech startup , you’ll need to lean on social media and PR when launching your product or service. Hosting a launch event.

Social Media 79

Social Media Strategy Media SEO 79

NewsWhip

MARCH 10, 2021

For this analysis, we are looking specifically at coverage that mentions specific brands, rather than the industry trends as a whole. Impossible Foods’ CEO Patrick Brown garnered attention when he told CNBC that the company’s mission was to make the meat industry obsolete within 15 years. But which sites are producing viral articles?

Company 78

Company Marketing Product Launch Viral 78

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. There are a lot of challenges practitioners and professionals in the industry face today, so what are some ways we can come up on top of a crisis? Crises come in various forms and can impact an organization or individual at any time.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Viral Marketing? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral.

Video 62

Video Product Launch Film Social Media 62

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. They’re a great way to engage with people in your industry, and they’re educational – double whammy! Add industry pros and influencers to a private Twitter list and engage with them regularly. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JUNE 8, 2022

A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news.

Publicity 334

Publicity Advertising Advertising Leadership 334

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. . “ Having met a dead celebrity, or being afflicted with the same form of mental illness as a recently deceased celebrity, is quite a blessing in disguise for you, the Edelman client. It’s not.

Pitching 272

Pitching Viral Interviews Education 272