Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. So how do you decide whether to take a risk? Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 104

Trade Shows B2B Marketing Conference 104

Agility PR Solutions

MARCH 3, 2019

Despite Nietzsche’s soft prose, you don’t have to listen too closely to know that there is no single voice speaking for the beauty industry. The post How beauty brands can cut through trade show noise appeared first on Agility PR Solutions. Influencers are becoming brand owners, and cosmetic giants are siphoning […].

Trade Shows 103

Trade Shows Branding Brand Trends 103

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. The bread and butter of B2B PR ? Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

APRIL 3, 2020

COVID-19 has crippled some industries, and it’s had an indirect effect on many others. SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility.

Conference 284

Conference How To Trade Shows Leadership 284

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. X : Follow industry leaders, join conversations using relevant hashtags, and share insights about PR trends and best practices.

Case Study 246

Case Study Conference Local Trade Shows 246

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Cision

JULY 24, 2017

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.

Trade Shows 209

Trade Shows How To Conference Examples 209

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Konnect Agency

MARCH 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. is our favorite pre-show promo. Amidst the visual clutter of trade shows and conventions, it’s crucial to ensure that your booth stands out from the crowd, utilizing design as a key differentiator.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Cision

DECEMBER 28, 2017

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. July: Leverage What You Learn. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media. They can also present valuable networking opportunities.

B2B 178

B2B Trade Shows Leadership Conference 178

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

ImPRessions - Crenshaw Communications

JUNE 26, 2019

CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. To launch a key product. The involvement of the top exec signals that it’s a priority launch and a move to watch.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

AUGUST 31, 2017

With the male grooming industry worth close to $50bn last year, men’s grooming brands are certainly on the rise. An astounding 85% of brands at this year’s IBE NY 2017 were women-owned, further proving that strong women are on the forefront of innovation in the beauty industry. Male Grooming. Female Empowerment.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Bianchi Biz Blog

OCTOBER 21, 2024

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.

Automotive 93

Automotive Trade Shows Mobile System 93

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Think beyond your industry. . Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Cision

AUGUST 21, 2017

While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable. To succeed in a particular space, whether it’s crowded or a new category, you have to understand it. Listen to your customers , competitors, and peers.

Strategy 258

Strategy Trade Shows Case Study Course 258

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. So how do you decide whether to take a risk? Know Your Audience.

Industry 76

Industry Trade Shows Marketing Film 76

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Polaris

DECEMBER 9, 2014

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. It includes findings from 307 North American business-to-consumer (B2C) marketers from among 5,000+ marketers surveyed across 109 countries and 25 industries. Read more here.

B2C 194

B2C Content Marketing Study Trends 194

Bad Pitch Blog

SEPTEMBER 24, 2007

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. An entire industry tucks under one roof for a couple of days -- from media and customers to influencers and competitors. Clients should really see this article for a reminder of how things work.

Trade Shows 40

Trade Shows Pitching Local Web 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. Get some onsite industry education.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Industry events. Business partners.

B2B 136

B2B Branding Brand Trade Shows 136

Sword and the Script

SEPTEMBER 4, 2018

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 71

Industry Marketing Trade Shows Leadership 71

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

JANUARY 26, 2016

Perhaps there’s something you’re doing that others in your industry aren’t, such as offering unlimited vacation time or extensive parental leave. Make a name for yourself by getting involved in not only your community, but in your industry as well. Start attending events like trade shows and industry conferences.

Media 120

Media Pitching Trade Shows Infographics 120

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

APRIL 20, 2016

Start at the source to find journalists that cover your industry. Find one that attracts journalists in your industry and follow them. That can happen at a trade show, conference or networking event targeting a particular niche. , and it’s worth your time to find the ones that cater to your audience. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

AUGUST 20, 2015

But beyond that, consider which markets your industry has heavy concentration in. What Industry Channels Should Receive My Release? This is your chance to ensure that those channels in your industry get your press release and publish it. Your specific industry will be the most obvious. You’ll have dozens of choices.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Cision

OCTOBER 20, 2015

Journalists attend the same conferences and trade shows as you. You can also find a Meetup.com group that caters to industry leaders. I wouldn’t attend a strictly-journalists meetup, or it might seem fishy, but if you see that journalists are attending a given industry event, this is your chance to connect.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120