Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

PR 20/20

SEPTEMBER 17, 2014

Paul Roetzer’s newest book, The Marketing Performance Blueprint , draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. The infographic below highlights some of our favorite findings. Industry'

Infographics 83

Infographics Marketing Interviews Industry 83

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Consider offering exclusive interviews or access to experts. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

PR for Anyone

OCTOBER 27, 2021

Post an infographic (check out www.Fiverr.com to have on easily made). Interview a customer. Repost something that went well last year. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers. Introduce your newest employee.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

DECEMBER 28, 2017

You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. If you’re struggling for fresh content or just need a different perspective, try adding new and interesting voices to your content through expert interviews and Q&A. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. For our rebrand launch, it was incredibly important to have our employees voice their views and opinions on our global brand and identity so that we can best serve our amazing clients. Tell all your stakeholders. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. I will likely recalibrate my model on annual basis to ensure I keep pace with the times. <div

Storytelling 157

Storytelling Chemicals Infographics Agency 157

The Proactive Report

JULY 31, 2017

expert interviews. A series of interview with users who had amazing success with the product can create that emotional response. Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. We tend to trust information from others “just like us.”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. If you’re announcing media coverage, share the video interview. Share customer-generated photos.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

NOVEMBER 25, 2015

Interviews. Infographics. Infographics , which visually interpret data, appeal to visual learners. If you’ve got rather dry data, turning it into an infographic is a great strategy for getting people to give a crap. Interview someone at a conference. Also diversify the types of posts you write. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

AUGUST 27, 2024

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Presspage

JANUARY 21, 2025

Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Instead, explain why the announcement truly matters.

Writing 78

Writing How To Product Launch Crisis 78

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Interview a customer. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month.

How To 130

How To Video Interviews YouTube 130

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, an educational video about how to interview your customers would be beneficial in the long term.

eBook 143

eBook YouTube Video Social Media 143

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. When you follow up after a campaign, whether a newsletter or infographic, let people know what you’ve been up to and what the results are. Above all, consider your culture.

Communications 120

Communications How To Infographics Print 120

Prowly

FEBRUARY 3, 2025

TRY PROWLY FOR 7 DAYS FREE #4 Focus groups and interviews To build a focus group, start by defining clear objectives. You're starting a brand study as part of your brand research strategy that includes competitor benchmarking and notice that their "how-to" guides and infographics generate the most likes, comments, and saves.

Examples 104

Examples Branding Brand How To 104

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview.

Digital PR 113

Digital PR System Infographics Banking 113

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. You’d pay for a photo shoot or an infographic or a video production, right? What advice do you have for those looking to begin a career in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

JUNE 11, 2016

The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.” ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career. .”

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

FEBRUARY 25, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview.

Digital PR 100

Digital PR System Video Twitter 100

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage.

Measurement 104

Measurement Tools Branding Brand 104

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Once an interview is set up, it’s important to prepare the spokesperson in a similar way. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching Infographics B2B Study 140

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Once again, strive to provide an original slant, package the information creatively and be sure to offer up an expert for media to interview in conjunction with the advice.

Pitching 136

Pitching Print Survey Local 136

PR for Anyone

JULY 27, 2024

Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. Videos : Share short videos with tips, interviews, or behind-the-scenes looks at your business’s connection to the Olympics.

Media 130

Media Pitching Local Training 130

Contently - Strategy

MARCH 15, 2019

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.

Communications 78

Communications Infographics Financial Software 78

Stern + Associates

JULY 24, 2024

Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Action Tip: Conduct thorough market research to develop detailed buyer personas.

B2B 114

B2B Marketing Analytics Case Study 114