Stern + Associates

JULY 24, 2024

Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. This includes email marketing, social media, content marketing, SEO, PPC, webinars, and even offline events. Action Tip: Conduct thorough market research to develop detailed buyer personas.

B2B 114

B2B Marketing Analytics Case Study 114

PR for Anyone

JULY 27, 2024

Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. Videos : Share short videos with tips, interviews, or behind-the-scenes looks at your business’s connection to the Olympics.

Media 130

Media Pitching Local Training 130

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media SEO Analytics 100

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.

Communications 78

Communications Infographics Financial Software 78

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

SEPTEMBER 11, 2023

Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience. PR efforts can include op-eds, interviews, and speaking engagements for researchers to share their expertise and insights. Storytelling humanizes the research and makes it relatable.

Publicity 78

Publicity Communications Study Storytelling 78

PR 20/20

FEBRUARY 7, 2023

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. If that’s a strategy that makes sense for your content, this would be a good time to conduct interviews or ask for quotes.

Writing 109

Writing Case Study Study Brand 109

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Webinars: Offering real-time interaction and knowledge-sharing, webinars facilitate engagement and demonstrate expertise. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Infographics 52

Presspage

JANUARY 21, 2025

Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases.

Writing 78

Writing How To Product Launch Crisis 78

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. For example, an educational video about how to interview your customers would be beneficial in the long term. You can even add more research or expert interviews to your ebook and create gated content for lead generation.

eBook 52

eBook Video YouTube Infographics 52

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). market its recent content offer of a customer journey infographic. Step 3: Get Started. Prioritize.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Create a webinar with live Q&A. Pull data or facts and create an infographic. What you can offer of value that will get you the link or share from each segment.

How To 125

How To Data Community Groups 125

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

OCTOBER 25, 2023

The content should showcase your brand’s unique attributes, transitioning them from just a lead to a marketing qualified lead (MQL)—someone who’s shown interest in your products or services through specific marketing activities, indicating a higher likelihood of becoming a customer.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

MAY 3, 2016

Beyond the title, you can pull a slide from deeper in a presentation or webinar to show the depth of information being covered. Tease out an embedded infographic by cropping it down to a single visualized statistic. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter.

How To 40

How To Infographics Video Instagram 40

Sword and the Script

NOVEMBER 29, 2016

This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60