PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Reporters review business social media profiles. Reporters love a follow and share.

Survey 79

Survey Media Relations Report Media 79

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations.

Financial 168

Financial Infographics Pitching Consumer 168

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.

Trends 120

Trends Mobile Media Infographics 120

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

Critical Mention

JANUARY 3, 2018

Why do many PR majors graduate with a degree in Journalism? To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. It also means taking another look at how paid and earned media can work together to achieve a brand’s PR goals. Cheers to a successful year!

Measurement 119

Measurement Content Marketing Writing Infographics 119

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 124

Privacy Google Advertising Advertising 124

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. Check which workflows you could automate.

Education 84

Education Resources Internal International 84

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8%

Study 119

Study Survey Infographics B2B 119

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. Paid Social: Cliff Notes to 3 Social Media Studies. As with every week, below are three articles I’ve vetted and recommend for your perusal. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth. PR is a process.

Analytics 50

Analytics Training Meeting Measurement 50

Shift Communications

APRIL 2, 2015

Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Melissa Agnes

AUGUST 20, 2014

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.

Social Media 279

Social Media How To Infographics Media 279

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

Buzzstream

JUNE 5, 2024

We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. There are also asset-less digital PR strategies that include pitching quotes to journalists. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 253

Brand Branding Government Ethics 253

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Just a few examples: The best laid PR and social media marketing plans and campaigns inevitably hit unforeseen snags that require on-your-feet thinking and wise decision-making.

Agency 48

Agency Real Estate Social Media Writing 48

ReimaginePR

SEPTEMBER 5, 2016

But, that’s okay, because by creating a solid blog strategy, you can find your audience. You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. This is true in the grander scheme of marketing strategy as well. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

JULY 31, 2019

Just like an editorial package, a content campaign is a multi-format publishing plan that might comprise social media posts, videos, gifs, email newsletters, press releases, merchandising, print media, and blog posts. That kind of writing is closer to “making content” than it is to “doing good journalism.”

Content Marketing 111

Content Marketing Marketing Media SEO 111

Stephen Waddington

DECEMBER 5, 2018

Social media platforms provide a means of both distribution and engagement. You can gain further insight by following the social media feeds of journalists as almost all journalists use Twitter as a source of stories. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are. Paul: Let’s do that.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. million platform around which advertisers build PR and social media campaigns.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48