Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Sword and the Script
FEBRUARY 24, 2015
That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%
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