PRSay

MAY 12, 2023

When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. It’s a tried-and-true bit of writing advice, one I remember from college journalism classes, and it applies here: Find ways to engage all the reader’s senses in your writing.

Employee 151

Employee Communications Storytelling Corporate 151

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.

Social Media 125

Social Media Study Blogging Company 125

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

JANUARY 29, 2025

Write the subject line as if it’s already a published headline. So I was a fresh-faced reporter, you know, just writing on council news and stories like cat stuck up a tree. You start off with that type of journalism, but that’s how it starts off, right? And that was probably 11 years ago now. As a reporter.

Pitching 62

Pitching Energy Journalism Newspapers 62

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Not feeling confident that you have all of the facts or expertise? Determine 2-3 Key Messages. Want more great tips to become a star interviewer?

Interviews 120

Interviews How To Media Infographics 120

Rock the Status Quo

FEBRUARY 3, 2016

Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus. I think you’ll like it. I’m passionate about helping people.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus. I think you’ll like it. I’m passionate about helping people.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

How To 98

How To Ethics SEO Writing 98

Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. Why do many PR majors graduate with a degree in Journalism? If your writing could use some work, don’t wait. If you don’t get enough chances to write at work, start a blog.

Measurement 119

Measurement Writing Content Marketing Infographics 119

Ishmael's Corner

MAY 25, 2015

Still, clicking over to the paid content brings high-quality stories in the form of an infographic, slide show and articles, all crafted to touch both sides of the Baby Boomer’s brain. It’s a massive upgrade from the Scientology native ad that caused such a uproar. What’s tougher to achieve is relevance in native advertising.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

ISEBOX

SEPTEMBER 13, 2016

If you’re joining us from our infographic on the Well Written Press Release this article will be all about ensuring that there’s news in your multimedia news release. WHAT DEFINES NEWS? . noun. 1.
 Would anybody care about this information? How do I envision journalists and publications to USE this information?

Infographics 70

Infographics Journalism Writing Publicity 70

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 102

Privacy Google Advertising Advertising 102

Sword and the Script

MAY 5, 2020

Images and infographics are an excellent way to provide context to your news story. How to Write More Effective Press Releases with 6 Examples via Michelle Garrett & Meltwater “…a look at some well-written press releases that help brands get noticed with compelling angles and writing styles.”

Pitching 92

Pitching Survey Journalism System 92

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JANUARY 14, 2017

He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight.

B2B 60

B2B Pitching Survey Journalism 60

Beyond PR

JUNE 19, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Bell holds a degree in journalism from the University of Missouri School of Journalism. Tell all your stakeholders. Before you make the news public, share it with all important stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Write a perfect (personalized) pitch.

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Most of their infographics only cost 1 credit, which is $345. (It You could write a story around it and then do some link outreach to major pubs in each country. Get approval from the stakeholders on those quotes.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

NOVEMBER 6, 2024

And that was before everybody was writing stats posts. But if you’re a Salesforce writer writing a sales trends piece with data, everyone will cover that, of course. We’re not doing any kind of guide infographics or anything like that because we’ve seen less success. But yeah, I mean, it’s it.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Content picks. Media pulse.

Software 95

Software Banking Technology Corporate 95

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. There’s a growing body of research suggesting doodling sparks creatively.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 79

Marketing Publicity Survey Study 79

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 80

Creativity Study Survey Advertising 80

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. No problem, we all start somewhere! Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.” Did you write and distribute media alerts for special events? Number and quality of internships.

Agency 48

Agency Real Estate Social Media Writing 48

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Beyond PR

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 55

Brand Branding Government Ethics 55

Buzzstream

SEPTEMBER 18, 2024

Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea. generally that you want to work with. And that’s kind of where it came from.

Creativity 117

Creativity Digital PR Data Pitching 117

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40