Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Promote Your Thought leadership With a Press Release . A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Deirdre Breakenridge

DECEMBER 29, 2021

As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences. Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . .

eBook 339

eBook Infographics Ethics Study 339

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 93

Leadership Reputation Measurement Video 93

Inbound PR

MAY 29, 2018

I'm also fascinated by leadership so when I stumbled upon this HBR research on what leadership looks like in different cultures during an online course on International Project Management , I had to dig deeper into it and decided to summarise my learnings in the below infographic. I'm fascinated by culture.

Infographics 51

Infographics Leadership Internal International 51

5W PR

FEBRUARY 9, 2025

LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Press releases still matter but require a modern approach.

Strategy 78

Strategy Case Study Pitching Measurement 78

Deirdre Breakenridge

AUGUST 28, 2019

My FEEL First research and the accompanying model [ Note : this is the 2nd iteration of the Infographic] came to life after the tragic loss of a loved one, my stepdaughter. You’ll also let your passion loose for others to get excited and for them to find synergies with you. I had to say goodbye to a cherished relationship.

Ethics 262

Ethics Infographics Video How To 262

Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. You’ll establish your thought leadership on a topic, and boost whatever your marketing goal is. When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Brand Branding Video 72

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Shift Communications

SEPTEMBER 16, 2016

Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It’s an asset to have strong data that backs up your thought leadership platform.

Leadership 60

Leadership B2B Infographics Data 60

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. They also can be broken so as to emphasize a key point.

Infographics 120

Infographics Storytelling Film Content Marketing 120

Presspage

JANUARY 21, 2025

Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. Company news When sharing organizational updates like leadership changes, anniversaries, or new initiatives, your press release should emphasize the significance of the news.

Writing 78

Writing How To Product Launch Crisis 78

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Journalists want to break stories and stay on the cutting edge.

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. 36% said leadership appetite for making investments when a return is not immediately obvious. right click infographic an open in a new window, then click on image for higher resolution ). * * *. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

Study 135

Study Survey Infographics B2B 135

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. They can also be used like flash polls after a news event. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Solo PR Pro

APRIL 11, 2017

Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy.

Infographics 40

Infographics Content Marketing Trends B2C 40

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. Whether you are writing a social media ad or thought leadership article, you want to create content that will not only be seen but read. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

ImPRessions - Crenshaw Communications

MAY 6, 2016

A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. I love including images, diagrams, infographics, or any other visual elements to a piece that will make it more valuable to the reader. What kind of stories are you looking for?

Infographics 120

Infographics Technology Pitching Education 120

Inbound PR

AUGUST 7, 2018

I've spent a lot of time learning about leadership and as part of that, it's differences to management. "People leave managers, not companies.". Have you heard this saying before? I'm sure you have. You can be a great leader and you don't have to be a manager who has direct reports.

Infographics 55

Infographics Construction Leadership Report 55

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 181

Survey Marketing B2B Study 181

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. Use coverage to demonstrate results to leadership. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

Interviews 136

Interviews Pitching Infographics Print 136

Prowly

FEBRUARY 26, 2025

Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry. For example, if you're in the health niche, an infographic on what to eat and what to avoid may work better than an article.

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Proactive Report

OCTOBER 9, 2015

Q10: How can you discover and share content that establishes thought-leadership on Twitter? Do some analysis of that content and add your insights to show your thought-leadership. Create original infographics that give a unique perspective on a topic. Social media is called that for a reason – it’s social.

Twitter 100

Twitter Leadership Infographics Video 100

5W PR

OCTOBER 8, 2024

Developing content that aligns with brand objectives and resonates with target audiences, whether through blog posts, articles, infographics, videos, or other digital forms, is an essential function of PR. This strategy is particularly valuable for B2B brands seeking to attract and retain customers through thought leadership.

Brand 78

Brand Branding Crisis Management Leadership 78

Waxing UnLyrical

DECEMBER 2, 2013

Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. Infographic: Facebook ad cheat sheet. A while back I wrote about Streak, a nifty plugin for Gmail that helps you do just that, and I’m still using it. The Life Cycle of a Blog Post.

Small Business 104

Small Business Infographics Facebook Resources 104

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

Leadership 89

Leadership Survey Exercises Education 89