5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Split over several pages : unlike most formats that are used for link building, a report can sometimes be split over multiple pages in order to better present and break down the volume of content.

Infographics 160

Infographics Data Blogging Mobile 160

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Branding Brand Video 72

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Journalists want to break stories and stay on the cutting edge.

Conference 120

Conference How To Infographics Leadership 120

Presspage

JANUARY 30, 2024

If we look at the role of multimedia in effective investor relations communication, investors not only pay more attention to presentations with multimedia elements, but they also gain a deeper understanding of complex financial details. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

Shift Communications

SEPTEMBER 16, 2016

Thought leadership is one of those PR jargon words that everybody loves to hate. For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. Data To Back It Up.

Leadership 60

Leadership B2B Infographics Data 60

Sword and the Script

APRIL 13, 2019

As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. 3) The CMO Council infographic on CMO priorities. 36% said leadership appetite for making investments when a return is not immediately obvious. with One Easy Fix?

Study 138

Study Survey Infographics B2B 138

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals? Native Advertising.

Trends 120

Trends Mobile Media Print 120

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. Whether you are writing a social media ad or thought leadership article, you want to create content that will not only be seen but read. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

Contently - Strategy

SEPTEMBER 18, 2024

” Is now the time to redefine your brand or bring new ideas to the table to present a creative but unified new front? Cutting-edge thought leadership is one way to stand out. ” How can you use different media to present creative content in a way that few others are leveraging? But can you go even further?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 183

Survey Marketing B2B Study 183

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day.

Agency 136

Agency Analytics Creativity Social Media 136

5W PR

MAY 24, 2024

Thought leadership emerges as another influential instrument in PR’s repertoire. Regular content such as infographics, industry insights, and thought leadership pieces showcase expertise and foster a sense of transparency. PR plays a vital role here as well.

Financial 78

Financial Privacy Infographics Leadership 78

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

AUGUST 1, 2024

Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information. Content marketing Developing informative blog posts, infographics, and educational videos on relevant health topics positions the organization as a resource for patients and the community.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

APRIL 18, 2024

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion.

B2B 78

B2B Media LinkedIn Infographics 78

5W PR

SEPTEMBER 11, 2023

However, health and wellness research studies are often presented in technical language and can be challenging for the general public to understand. Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience.

Publicity 78

Publicity Communications Study Storytelling 78

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

FEBRUARY 16, 2019

As it is on the occasional Saturday, I round up three ideas, wrap them insight and perspective and present them here for your perusal. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 80

Creativity Study Survey Advertising 80

Presspage

AUGUST 15, 2017

thought leadership. This presents a new opportunity to PR practitioners - connecting with audiences via messaging tools. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of measurability.

Technology 115

Technology Big Data Video Data 115

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. GR8 thought leadership insights from Jeff Sheehan Be Engaged! David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. I often find a counterintuitive apprehension in the sharing of presentations.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. I plan to experiment with this one. One way or another, all content marketers need to embrace visual storytelling.

Tools 60

Tools B2B Software Storytelling 60

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Step 1: Gain Buy-In of Senior Leadership. Source: Content Marketing Institute ).

Content Marketing 48

Content Marketing How To Marketing Infographics 48

The Hoyt Organization

FEBRUARY 12, 2024

Yet, it’s not sufficient to present these figures in isolation. When creating your strategy, ensure your objectives for using LinkedIn showcase what truly matters to your organization – be it brand awareness, lead generation, or thought leadership. The secret lies in translating data into compelling narratives.

LinkedIn 55

LinkedIn Publicity SEO Storytelling 55

PRSay

AUGUST 23, 2016

It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Their observations of current trends brought on a new perspective to the topic for all those present.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Their observations of current trends brought on a new perspective to the topic for all those present.

Video 60

Video Financial Infographics Web 60

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Infographics 52

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Infographics 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50