Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 84

Leadership Reputation Measurement Video 84

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Use some of the points to create a white paper or take the byline in a different direction for a different audience. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. They can also be used like flash polls after a news event. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Get the tips and tactics you need in our free white paper!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. I’ve found that to be about right with registration pages too. landing pages).”.

B2B 117

B2B Mobile Content Marketing SEO 117

Beyond PR

APRIL 19, 2016

“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing. The evolution doesn’t stop there, though.

Social Media 40

Social Media Marketing Media Nonprofit 40

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Take elements of your best thought leadership materials and turn them into blog posts. Turn a tip sheet into an infographic by visualizing data found within it. Now is the time to find new ways to reuse it: 1.

Strategy 120

Strategy How To Data Infographics 120

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%).

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

DECEMBER 13, 2016

10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Make sure you put pen to paper and write down your content marketing strategy! market its recent content offer of a customer journey infographic. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. White papers. Infographics. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

Content Marketing 81

Content Marketing Marketing Web SEO 81

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Tease out an embedded infographic by cropping it down to a single visualized statistic.

How To 40

How To Infographics Video Instagram 40