Communications Conversations

NOVEMBER 24, 2014

Even Facebook is coming down on brands for over-promoting now… #5: Instead: Inspire your customers through video and audio. Not every brand can produce a video like this (one of my faves from this year), but think about what kind of video you CAN produce that will inspire and solicit emotions in your customers.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

APRIL 13, 2016

The local bakery owner will.” ” Get Serious About Video and Images. It looks like 2016 is the year of the video. Cain Richards, a digital analyst for SEOWorks , points out that 52 percent of marketing professionals say that video has the highest ROI of all content posted on social media.

Social Media 120

Social Media Media Infographics Video 120

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. Create a social media content calendar. Design a website. The cost: Totally, beautifully free.

Resources 120

Resources Marketing Small Business eBook 120

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations? If your speakers have a large following on social, leverage them to generate more noise around the event.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. CSR-results stories work well here, as do tales of local do-goodery. Use video to capture the CEO forecasting the industry future for YouTube. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Communications Conversations

JANUARY 11, 2018

adults spend an average of 1 hour, 16 minutes each day watching video on digital devices ? So, we know people are spending FAR more time on digital media (and video) than they are on print. Video still requires substantial resources. Soon, people will be on social video overload and they’ll be begging for a break.

Consumer 104

Consumer Print Reddit Video 104

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Amplify your news across social channels.

Local 83

Local Storytelling Infographics Resources 83

PR Fuel

SEPTEMBER 23, 2021

Personalize and Localize. Make sure it’s personalized and localized. Think about your local audience, too. Personalizing and localizing your content will help media outlets recognize the relevance of your release. Visuals like infographics, polls, or video content will help engage your audience.

Branding 110

Branding Brand How To SEO 110

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered.

Software 78

Software Training System Enterprise 78

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader. Champion a Purpose. Slow news cycles happen to the best of us.

Leadership 89

Leadership Survey Exercises Education 89

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Axia PR

AUGUST 6, 2018

Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. Your local TV station’s 6 p.m. 3 tools we recommend to create the content you’ll use to pitch. Most news outlets have a social media or digital desk, and they’re always looking for great content to publish.

Pitching 48

Pitching Media Infographics Newspapers 48

PR Fuel

MARCH 19, 2021

Including the city and state helps localize for regional coverage. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. For a blogger, you want them to share your story with their readers. The subheader is usually two lines of italics, offering further insight.

Small Business 98

Small Business Writing Engineering Infographics 98

Presspage

JANUARY 21, 2025

Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

PR Fuel

AUGUST 31, 2020

Consider adding different types of multimedia, including videos, photos, infographics, or PDFs. About 50% of internet users look for videos related to products and services. Adding videos to your press release will help you keep the reader’s attention. Use a Strong CTA. Send It Out.

Writing 76

Writing SEO Engineering Video 76

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. Mastercard’s Priceless Surprises video series. Bank of the West’s “Positive Banking” subway takeover.

Banking 107

Banking Content Marketing Examples Industry 107

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CEO of Likeable Local. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. John Haydon (@johnhaydon) August 20, 2015. Kristi Hines – @kikolani.

Social Media 120

Social Media Twitter Media Nonprofit 120

ISEBOX

DECEMBER 1, 2016

A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Read Time: 3 minutes.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Buzzstream

MARCH 5, 2025

Most of their infographics only cost 1 credit, which is $345. (It Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage.

Digital PR 62

Digital PR Pitching Study Google 62

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Beyond PR

JUNE 19, 2017

They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. For large companies, consider having brand ambassadors within each regional office who understand the brand journey and reasons why you’ve rebranded. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Shift Communications

MAY 14, 2015

every time we go by one in a local construction site. The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers.

B2B 60

B2B Marketing Construction Analytics 60

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 66

Writing SEO Google Local 66

PR 20/20

JANUARY 3, 2019

4 Trending Tactics to Add to Your Video Marketing Strategy. More and more marketers continue to take advantage of video marketing. That’s why we felt it was critical to spotlight the power of video during one of our 2018 HUG meetings. In this post, we featured four tips to get your creativity flowing.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Beyond PR

NOVEMBER 15, 2016

It is important to decide which medium you will use (picture, video, infographic, etc.) In our latest case study, OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign , we look at how the reservation service used a series of visuals to showcase their local knowledge for travellers planning trips across America.

Case Study 40

Case Study Mobile Local Content Marketing 40

PR Fuel

NOVEMBER 2, 2021

Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. A comprehensive popularization campaign includes strategic media placement, video production, and international press release distribution. Multimedia Embed.

Writing 52

Writing System Automotive SEO 52

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent.

Publicity 82

Publicity Small Business Advertising Advertising 82

Buzzstream

DECEMBER 13, 2023

Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Moz Pro has a free 30-day Trial, then $99/mo for Standard Tier.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Cool infographics. Curated video content. We are now all video creators, selfie photo producers, and writers that share by the billions every hour. For content, this included: Listicles. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 103

Media Radio Print Newspapers 103

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. With the majority of people preferring visual content, don’t miss out on using images, infographics and video. Budget cuts within educational institutions also affect PR departments.

Education 84

Education Resources Internal International 84

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. It often involves the use of statistics, charts, and infographics. Multiple sources add information over social media, blogs, and videos as the news story is happening.

Journalism 65

Journalism Newspapers Web Data 65

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. While his video content isn’t life-altering (he plays video games), PewDiePie’s viewers are drawn to the idea that they can be part of his experience.

Marketing 48

Marketing Social Media Video Mobile 48