Outperform: The Skim on 3 Credible Studies About the CMO [UML]
Sword and the Script
APRIL 13, 2019
Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. click image for higher resolution ).
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