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Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding. 5 free press release templates - Download 1.
Tool of choice to maximize engagement: Sendible. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. You might have to do some mediatraining with your experts!). Monitor their tweets. Find out what they talk about, what they like and dislike.
Tool of choice to maximize engagement: Sendible How to create a Twitter list. GO beyond social media and start a personal relationship with your important contacts. Recommended Tool: Sendible has an excellent CRM system that allows you to build lists of contacts and keep track of every interaction. Monitor their tweets.
PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead. Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos.
If not, or if you are seeking resources to begin, start with the following infographic shared with us from newsexposure.com : Top Tips For Handling A PR Crisis from News Exposure. Ann Marie van den Hurk of Mind the Gap PR is the author of Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL.
This lack of measurement perhaps explains why measurement is the top skills gap as people aren’t measuring because they don’t know the best methods and tools to do it. I’m also an elected member of the CIPR council and teach on its professional training courses (Advanced Social Media and PR Measurement and Evaluation).
More than 200 million Americans are part of the digital workforce, yet only 1 in 10 says they’re proficient in the digital tools they use everyday at work. (Source: Grovo whitepaper ) The Grovo paper lists eight digital skills needed in business today. how to use collaborative project management tools – Dropbox, Basecamp etc.
Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image. Repost something that went well last year. Ask your audience a multiple-choice question.
Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding. 5 free press release templates - Download 1.
We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.
But in today’s evolving industry landscape, PR pros are doing so much more than media outreach. In the past, PR teams took on a lot of manual work when it came to media outreach and research, measurement and analytics, content creation and more.
Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. This could include blog posts, whitepapers, case studies, and infographics. Continuous Monitoring and Analysis: Use analytics tools to monitor the performance of your PR efforts.
Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. Instructure is a company that builds tools for online educators. cookies ‘n cream.
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