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How to write a press release: Layout, tips + free template

Presspage

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. 5 free press release templates - Download 1.

Writing 78
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5 Digital PR Tips to Boost Your Business

The Proactive Report

Tool of choice to maximize engagement: Sendible. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. You might have to do some media training with your experts!). Monitor their tweets. Find out what they talk about, what they like and dislike.

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5 Digital PR Tips to Boost Your Business

The Proactive Report

Tool of choice to maximize engagement: Sendible How to create a Twitter list. GO beyond social media and start a personal relationship with your important contacts. Recommended Tool: Sendible has an excellent CRM system that allows you to build lists of contacts and keep track of every interaction. Monitor their tweets.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead. Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos.

Privacy 78
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Convincing Clients to Prepare for Crisis

Solo PR Pro

If not, or if you are seeking resources to begin, start with the following infographic shared with us from newsexposure.com : Top Tips For Handling A PR Crisis from News Exposure. Ann Marie van den Hurk of Mind the Gap PR is the author of Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL.

Crisis 61
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PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

This lack of measurement perhaps explains why measurement is the top skills gap as people aren’t measuring because they don’t know the best methods and tools to do it. I’m also an elected member of the CIPR council and teach on its professional training courses (Advanced Social Media and PR Measurement and Evaluation).

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Communication in Top Eight Digital Skills Needed

The Proactive Report

More than 200 million Americans are part of the digital workforce, yet only 1 in 10 says they’re proficient in the digital tools they use everyday at work. (Source: Grovo whitepaper ) The Grovo paper lists eight digital skills needed in business today. how to use collaborative project management tools – Dropbox, Basecamp etc.