Sword and the Script

DECEMBER 22, 2020

A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 183

Survey Marketing B2B Study 183

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Noting that companies have a diversity of employees, healthcare communication pros should develop multigenerational internal communication strategies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Beyond PR

JUNE 19, 2017

This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Take all your properties into account. We all know that a rebrand is much more than just a logo change. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

The Hoffman Agency

JULY 26, 2017

AsiaOne is a complimentary news and lifestyle content portal that aggregates content from all Singapore Press Holdings newspapers, magazines and online platforms, as well as external content partners. Apart from indulging in everyone’ s favourite Italian treat (i.e., Before we begin, who IS AsiaOne?

Infographics 46

Infographics Pitching Newspapers Instagram 46

PR Fuel

JULY 5, 2020

Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. They can also include photographs, media, or infographics depending on the topic. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 11, 2016

The gatekeepers are no longer the editors and reporters of magazines and newspapers. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer. We are now in a post-gatekeeper era of publicity and PR. The “gatekeeper” doesn’t exist anymore. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

JULY 20, 2015

I read the newspaper. How to Get Your First 1,000 Real Facebook Fans (Infographic). Like many of you, I read a decent amount during the day. I read emails. I read news sites. And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

MAY 22, 2015

Some other interesting nuggets from the report: 74% of respondents said they would post or link to unedited video, and this includes outlets using embed codes (47%), links (42%) or edited package (33%); Media tours aren’t going away any time soon, with 25% of website producers indicating they use media tours; B-roll gets used most by TV producers (..)

Leadership 40

Leadership Report Media Video 40

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.

Google 40

Google Trends Twitter Community 40

Journalistics

MARCH 2, 2013

You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. It may be a literal space like a billboard or a section of a newspaper or magazine page. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent.

Publicity 82

Publicity Small Business Advertising Advertising 82

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Think about newspaper articles that direct readers to “continue story on page 53.” Everyone (including your client) responds to visual content better. Use calls to action to drive discoverability of owned media.

Agency 40

Agency Real Estate Film Video 40

Buzzstream

MARCH 5, 2025

Most of their infographics only cost 1 credit, which is $345. (It Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This is a hidden gem for digital PR campaignsespecially those with lower budgets.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Buzzstream

JANUARY 29, 2025

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And my first kind of major role was at the Sun newspaper and it was there that I broke the first COVID 19 case in the country. So, you know, very funny. And I was loving it.

Pitching 62

Pitching Energy Journalism Newspapers 62

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Stuart Bruce

MARCH 16, 2017

In Harry Potter newspaper pictures are alive with characters that move. The Telegraph newspaper in the UK used an animated map gif to show the change in seats after the 2015 UK general election. Animated gifs are a type of image file format that are like photographs alive with movement.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them. It often involves the use of statistics, charts, and infographics.

Journalism 65

Journalism Newspapers Web Data 65

Buzzstream

AUGUST 26, 2024

Creating a straight-up pest control infographic would be content marketing suicide. So, I decided to create a simple but effective educational infographic titled ‘DIY Pest Control for the Savvy Gardener.’ Step 1: Prospecting for Relevant Garden Bloggers After the infographic was created, It was time to start finding gardening bloggers.

SEO 71

SEO Company Case Study Infographics 71

Sword and the Script

OCTOBER 22, 2016

The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. Google is constantly tweaking what drives these results – and even how these results are displayed. results are presented to desktop users, on average, and 8.5

Web 60

Web Google Mobile B2B 60

Norton's Notes

JULY 17, 2014

This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. Digital Journalism is the future and sadly the regional newspapers are still trying to make this profitable without losing their readership too quickly. The future of online media is niche media for me.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

JANUARY 20, 2017

Think back a few years when you read a certain kind of newspaper article. We’ve seen branded blog posts, so this year, I expect that we’ll see infographics, GIFs, videos, and other forms of content produced by brands trying to reach their audience. Here’s what you need to know about this rising trend. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. While these stories are interesting to you, they are not going to be interesting to 99% of people who read newspapers or other media. You have to start thinking outside of the box. Add some video or photos to get your message across. Spinning Bad News.

Writing 118

Writing Newspapers Report Data 118

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic. In that case, go for it.

Television 40

Television Corporate Infographics Radio 40

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. The rise of TikTok | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment.

Media 110

Media Journalism Content Marketing Education 110

Mark My Words

MAY 9, 2016

As Roy Greenslade points out in his frank skewering of the ND it is rather gutsy to pin all your hopes on getting “an audience composed of people who dislike newspapers to buy a newspaper.”. The ND’s problem was that it was a newspaper stacked alongside all the others. In a digital age all newspapers print old news.

Newspapers 60

Newspapers Print Sports Infographics 60

Waxing UnLyrical

AUGUST 30, 2018

The modern newspaper. There’s a reason newspapers were so popular. These days, newspapers have been replaced with their digital cousin, the newsletter. Research shows email is 40x more effective than social media in acquiring new customers than Facebook or Twitter. Make your CTAs clear and bold.

Content Marketing 45

Content Marketing Marketing Newspapers Infographics 45

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. You remember those predictions just two years ago heralding the Death of Public Relations? billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48