Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Third, Social Media Experience. First, Writing Skills. Focus on the results.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

MAY 22, 2015

.” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Be smart about how you use social media to increase the chances of journos picking up your content.

Leadership 40

Leadership Report Media Video 40

Axia PR

AUGUST 6, 2018

3 tools we recommend to create the content you’ll use to pitch. Most news outlets have a social media or digital desk, and they’re always looking for great content to publish. Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. Your local TV station’s 6 p.m.

Pitching 48

Pitching Media Infographics Newspapers 48

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. The gatekeepers are no longer the editors and reporters of magazines and newspapers. Cut any one of these legs off and the whole thing falls over. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. The local newspaper in New Orleans, they furloughed about 10% of their staff immediately.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Ideation just means pitching or brainstorming. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. million platform around which advertisers build PR and social media campaigns. For more context, read “ The Super Bowl-Sized Impact of Social Media on TV.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48