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So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.
Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort. Creating a straight-up pest control infographic would be content marketing suicide. There aren’t any!
The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on.
Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys.
Influence of local newspapers | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. The rise of TikTok | Jump to text.
Viral Marketing: The Hope, Hype and Helplessness. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. Even knowing pop-ups work, I’ve been taken aback by just how many new subscriptions I’ve gained merely by providing a subtle nudge.
The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment.
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