ISEBOX

FEBRUARY 26, 2016

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

ISEBOX

OCTOBER 6, 2016

Since today’s best practices for pharmaceutical PR necessitates using multimedia content in communication s, we’re obviously not talking about just text. Success with healthcare PR means incorporating attention-grabbing fonts, rich images, engaging video and story-telling infographics. Counting words won’t cut it here. Stay tuned….

Pharmaceuticals 79

Pharmaceuticals Communications Healthcare Film 79

ISEBOX

JANUARY 12, 2017

The Ogilvy/Pulsar project looked at all types of content, across the relevant social media channels – including text, videos, images, infographics – and found that followers were more likely to share when the post referred to an outside resource. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

ISEBOX

FEBRUARY 2, 2017

But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story. Or, you could take a multimedia approach with engaging images, video, and infographics that give a visual of your message. You’ve got to properly balance risks and benefits, among other things.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72