The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

DECEMBER 16, 2014

As for my own prediction, here’s what CMI found fit for print ( click here or image to enlarge ): I’d be interested in your views, so please feel free to sound off in the comments. Study: Effective Content Marketing Has One Element. Study: Effective Content Marketing Has One Element. Why the Deluge of Content Raises Standards.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 108

Financial Industry Report Insurance 108

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. According to a study by Simply Measured , “Some 80 percent of respondents say they help clients with social media monitoring, 78 percent with strategy, and 75 percent with campaign analysis.”

Media 73

Media Google Print Measurement 73

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions.

Publicity 158

Publicity Social Media Report Fashion 158

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. Your content should answer that question in a fluid, natural way, and it should be aimed at your target audience personas.

Banking 107

Banking Content Marketing Examples Industry 107

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 100

Content Marketing Marketing Media SEO 100

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. The audience is divided among the many media choices.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 17, 2016

Do Your Due Diligence – Study from Some of the Best. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. It’s easy to cast too wide a net and lose focus.”. Write, Tell and Show Your Sustainability Story.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

SEPTEMBER 23, 2015

A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. While print media still has a wide reach in India, the audience is glued online, and frequently seek feedback about product and services from the online/blogger community. Twitter chats.

Google 40

Google Trends Twitter Community 40

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. Being able to demonstrate that you can work in the communications department or on an account team and be a contributor on day one is a huge plus for prospective employers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Tip: Some studies have found obtrusive ads can negatively impact brands. Create Surveys and Data Studies Proprietary data is a game-changer for getting links. If using other sources, does it add substantial value and originality? So, take them as such.

How To 71

How To SEO Google Examples 71

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The surge in new content proved to be an interesting case study for healthcare publishers. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Here’s a look inside some of the most memorable ideas that I walked away with. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

FEBRUARY 10, 2015

Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time? Lessons #8 - Let Others Celebrate Your Brand. Most of today’s marketing involves brands telling the world how great they are – where’s the magic in that?

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2016

In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60