Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 154

Infographics Travel Product Launch Video 154

Cision

JUNE 16, 2017

Before you make the news public, share it with all important stakeholders. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders. Key objectives. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. Public relations really does affect the brand’s ability to compete in a crowded marketplace. If you like exposure to a variety of players across the company, public relations can provide this opportunity. The public relations industry is constantly evolving. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Sometimes news stories make the public uncomfortable. Free markets demand a free press.

Branding 253

Branding Brand Government Ethics 253

Ishmael's Corner

DECEMBER 2, 2014

Finally, a Test to Guide the Actions and Storytelling Behind a News Release : With millions of dollars wasted writing news releases that no one will care about, I developed this test as a service to the PR industry. Wilde should play to a national TV audience. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers.

Writing 79

Writing How To Infographics Pinterest 79

Cision

MAY 26, 2016

Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more. What’s your secret to media relations success?

Financial 168

Financial Infographics Pitching Consumer 168

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. Typically, that recognition comes in the form of industry awards.

B2B 168

B2B Video Exercises Infographics 168

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. A press release is a short, compelling news story written by an organization and shared with media outlets, journalists, or the public. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. This could be a video, photos or an infographic.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. Let’s see how public relations can attract organic traffic to your website. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Reframe it for a new audience. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? According to The Museum of Public Relations , press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client.

Infographics 105

Infographics SEO Writing Pitching 105

5W PR

NOVEMBER 19, 2021

For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Cision

JUNE 18, 2015

Done poorly, it not only can decrease those very things but also produce public backlash. If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. If you publish a study, you can turn it into an infographic and video spotlights.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills. . GET THE FREE 15 LESSON EMAIL COURSE. Follow me on Twitter.

Infographics 150

Infographics Course Survey Agency 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Try a publicity stunt. Read the free tip sheet today! Try something new.

Media 120

Media Pitching Trade Shows Infographics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. If a company wants to be in a specific publication, agencies should find the best journalist and sell a story perfectly catered to their beat.

Pitching 140

Pitching Infographics B2B Study 140

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. I promise you’ll be glad you did.

Tools 125

Tools Analytics Software B2C 125

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? The reality is that the general public won’t care about a particular influencer, but their followers go nuts for them! You’d pay for a photo shoot or an infographic or a video production, right? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 59

Infographics How To International Internal 59

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.

Social Media 125

Social Media Study Blogging Company 125

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition?

Infographics 98

Infographics Energy YouTube Mobile 98

Stephen Waddington

SEPTEMBER 4, 2018

Frequently over used and abused because of the perceived low cost and ease of automation Graphics – information communicated via visual design; infographics are frequently used as a visual way of presented data Podcasts and video – an audio and/or visual means of communication that is frequently educational or informational.

How To 113

How To Media Print Infographics 113

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

SEPTEMBER 24, 2015

The press release in public relations is a titan, a bulwark, a cornerstone—even today, in the digital age. In traditional writing, you can lay out expectations in the introductory paragraph. Want to brush up on more basics of public relations? The release still has a crucial role to play, and not only for SEO purposes.

SEO 120

SEO Google Infographics Creativity 120

PR Fuel

JUNE 23, 2021

Unfortunately, many people don’t know how to properly write a press release. Professional press release writing can ensure more journalists choose your press release. Start writing press releases journalists want to publish with these tips today. Either way, know what you’re trying to say before you start writing.

Writing 52

Writing Infographics Content Marketing Video 52

Shift Communications

SEPTEMBER 18, 2017

Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Keep these practices to a minimum and when you DO write for someone else, make sure the post highly relevant to their audiences. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155

5W PR

MAY 24, 2021

Straightforward writing. Fiery blazes in writing makes it memorable. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. It is better to write a story first and then come up with its headline. It is better to include a link for more information.

Guidelines 88

Guidelines Infographics Writing Examples 88

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

DECEMBER 18, 2018

If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Contently - Strategy

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” It’s also true for any creative endeavor, not just writing. But for people who write (or design, record, illustrate, etc.) Every publication—branded or editorial—has pillars.

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Meeting System Writing Exercises 111