Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Humans are visual learners. Include videos but keep them short.

Infographics 154

Infographics Travel Product Launch Video 154

Rock the Status Quo

NOVEMBER 3, 2014

Without exception, journalists tell me their NUMBER ONE issue with pitches are lack of relevancy – frustrated about wasted time listening to off-topic pitches that have nothing to do with what the journalist actually writes about. Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 109

Writing Case Study Study Insurance 109

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology. Create social videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

MAY 3, 2017

Image source: The 2017 Cision State of the Media Report. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Fact-based reporting becomes dangerous.

Brand 253

Brand Branding Government Ethics 253

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

The Proactive Report

APRIL 6, 2021

Some companies have a set of infographics that are used in their promo pieces and marketing items. The post Things You’ll Need Before Building a New Website appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Logo Files. Your web designer will need some files from you for the website. Digital Files.

Web 182

Web Guidelines Infographics Brand 182

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

JANUARY 25, 2022

But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark. I think I’d be more than covered under fair use in writing about the report. There is an alternative available to me too: to write about something else. This isn’t the post I intended to publish today.

Infographics 112

Infographics Marketing Viral Creativity 112

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry.

Writing 75

Writing How To Infographics Pinterest 75

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.

Infographics 150

Infographics Course Survey Agency 150

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. But before you start writing, think about what you want to convey in your news announcement.

Conference 120

Conference How To Infographics Leadership 120

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Pitch the idea to reporters, and your unique work-life culture is sure to make your brand stand out.

Media 120

Media Pitching Trade Shows Infographics 120

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

NOVEMBER 6, 2024

Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. Repurposing Data Across Content for Long-Term Value To maximize the ROI of the data-driven reports, they then by repurpose insights across various content formats (SEO posts, product pages, etc.).

Digital PR 83

Digital PR SEO Data Report 83

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

Cision

JULY 30, 2015

If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

Interviews 120

Interviews How To Media Infographics 120

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team. Emphasis on client onboarding, paid marketing strategy, campaign management, analytics, and reporting.

Analytics 100

Analytics Measurement B2C Construction 100

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition?

Infographics 98

Infographics Energy YouTube Mobile 98

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 146

B2B Marketing Survey Software 146

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Then, build questions around it that would make good fodder for reporters. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Write questions clearly and consistently, so all respondents will interpret them the same way. That is only the beginning.

Survey 120

Survey How To Construction Infographics 120

Sword and the Script

NOVEMBER 25, 2014

It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated. It’s a question as old as the web – should you gate your content?

Viral 123

Viral Infographics Web Content Marketing 123

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 143

eBook YouTube Video Social Media 143

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *.

Social Media 125

Social Media Study Blogging Company 125

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest. It may sound shocking, but these are the people who can actually get a network producer or major business reporter on the phone. Yes, it happens. A backup content creator.

Agency 136

Agency Analytics Creativity Social Media 136

The Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. The Google Algorithm. It’s called ‘owned media’.

Google 113

Google Guidelines Web B2C 113

ReimaginePR

DECEMBER 17, 2016

If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand. I write him and he writes back saying he didn’t forget, he knew it was happening, he just had an emergency.

Tools 120

Tools Writing Meeting Infographics 120

PR Matters

AUGUST 11, 2014

All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing. It’s vital for mutual, up-to-date understanding that your agency must always confirm all actions in writing and maintain an ongoing action/to do list for you. Still feel it’s too demanding?

Agency 124

Agency Measurement Skype Reputation 124

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 116

Software Reddit Marketing Survey 116

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Makes reporting the story easier. A majority of U.S.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Sword and the Script

DECEMBER 17, 2016

Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor.

Analytics 60

Analytics Data Report Measurement 60