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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

SEO for content is all about discovery. Authors Anna Jasinski, Raquela Chiado, Laura Brown, and Stephanie Frey are experts on SEO for content at PR Newswire. The post [INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps appeared first on Cision. It’s no longer about competing in just your industry or niche.

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Perform an SEO audit. SEO basics'

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Infographic: Why Content Is the Future of Healthcare Marketing

Contently - Strategy

These upstarts heavy investment in content makes sense; it’s a playbook that top tech companies have used for years, and there’s also an incredible SEO opportunity at hand. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

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Modern SEO Cheat Sheet for PR Pros [Infographic]

Solo PR Pro

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. Informative, aesthetic infographics drive immense engagement. How to do it?

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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. The following is a guest post from Michael Peggs.

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Relevant content can support SEO and even lead generation. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. In B2B PR , earned media and content naturally go together — or at least, they should.