Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Perform SEO analysis Even though the world of SEO is changing , it’s still so important to your overall content strategy. So, how do you put one together?

Content Marketing 64

Content Marketing Strategy How To Marketing 64

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Prohibition

JANUARY 29, 2024

Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Using optimised images for SEO by using descriptive file names and alt text where relevant, including your target keywords, will also help you to climb to the top of a search. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. How do you make that happen?

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

The Proactive Report

DECEMBER 12, 2017

Design: An awful lot of content today is visual – photography, original images, social media images and infographics. SEO : No matter how good your content is, if it’s not found and read it’s of no use at all. And video is growing at breakneck speed. Image from TEKsystems.

Analytics 228

Analytics SEO Infographics Software 228

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Stern + Associates

JULY 24, 2024

Ensure that all marketing materials, from emails to social media posts, align with this framework. This includes email marketing, social media, content marketing, SEO, PPC, webinars, and even offline events. Utilize a mix of digital and traditional channels to reach your audience at various touchpoints.

B2B 62

B2B Marketing Analytics Case Study 62

Contently - Strategy

SEPTEMBER 17, 2024

You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. There are lots of approaches and tools and you should consider whether your end goal is to improve SEO, increase conversions, or drive traffic. What tools can be used to conduct an SEO content audit?

Exercises 52

Exercises SEO System eBook 52

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. PR takes on content and SEO duties. “PR Social Media Statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Contently - Strategy

JULY 10, 2024

AI’s penchant for pattern recognition makes it highly skilled at things like calendar management, and its impressive synthesis skills mean you can whip up a dozen social media post variations from one original in seconds. AI can prove an ally here, too, helping you pivot and optimize as the SEO winds shift.

Analysis 52

Analysis How To Content Marketing SEO 52

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media.

Case Study 210

Case Study How To Infographics SEO 210

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Blog posts and the power of SEO. Highlighting failures. Long form video shouldn’t be forgotten.

Conference 62

Conference Marketing Instagram YouTube 62

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Search engine optimization (SEO). They increase brand awareness.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Cool infographics. So what does Movoto focus on for SEO?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 16) Social media fragments into niche communities. So, what’s the answer?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions. PR offers credibility. Credibility begets trust.

Advertising 178

Advertising Advertising B2B Reputation 178

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Templates range from social media posts to marketing collateral to infographics (and tons in between). So no longer do you have to guess what will work.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

SEPTEMBER 5, 2024

It helps your SEO efforts Establishing credibility isn’t only important for customers, though. It’s also key for search engine optimization (SEO). If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format.

Case Study 52

Case Study Study Storytelling Infographics 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Putting a new spin on old content can boost SEO and social traffic while giving your best content extra life. Reframe it for a new audience. Who knows?

Content Marketing 161

Content Marketing Infographics SEO Video 161

Buzzstream

DECEMBER 13, 2023

Their tools can do everything from finding media contacts to creating press releases to media monitoring. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Cision is the established PR tool, with PR Newswire boasting the largest media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Their tools can do everything from finding media contacts to creating press releases to media monitoring. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Cision is the established PR tool, with PR Newswire boasting the largest media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) It’s just as critical as tech SEO, probably more so in many cases. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. Gaining Organic SEO Traffic. There needs to be a specific and timely reason why readers should be interested.

How To 98

How To Ethics SEO Guidelines 98

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , Think of articles, videos, and infographics that either appeal to audience interests or address their problems. a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Search rankings and SEO. I like to see things like case studies and infographics freely accessible. It does not work if everything is gated. List building. You want to build your email marketing list.

B2B 119

B2B Mobile Content Marketing SEO 119

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100