Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Branding 145

Branding Brand Infographics How To 145

Sword and the Script

MAY 19, 2015

Mass media, the web, social media were all destined to change customer service. The Social Times recently published an infographic by a UK-based software company called SDL. The post Infographic: The Perennial Customer Revolution appeared first on Sword and the Script. And yet it hasn’t.

Infographics 60

Infographics Customer Service Exercises Software 60

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

Viral 116

Viral Infographics Web Content Marketing 116

Cision

APRIL 12, 2016

This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities. We still won’t see an email load as a web page does: it doesn’t play video or show interactives.

Technology 115

Technology Big Data Video Data 115

Cision

MARCH 21, 2016

Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Social Media. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Waxing UnLyrical

MAY 20, 2013

So below are five posts that include helpful tools from around the web. Why: Information overload is a common ailment for anyone who works in social media. 20 free tools to evaluate social media. Why: Dirk Singer provides a rundown of tools that help you evaluate various aspects of your social media work.

Tools 98

Tools Infographics Google Resources 98

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article.

Examples 120

Examples Viral YouTube Infographics 120

Waxing UnLyrical

DECEMBER 2, 2013

So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them. In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd.

Small Business 104

Small Business Infographics Facebook Resources 104

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And, for the love of God, how many more “47 tips from the top social media pros” posts do we need?

Social Media 60

Social Media Blogging How To Media 60

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 134

eBook Product Launch Software Internal 134

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. ” Pew State of the Media 2018.

Google 113

Google Guidelines Web B2C 113

Waxing UnLyrical

FEBRUARY 10, 2014

Since this Friday is Valentine’s Day, this week’s roundup features seven posts from around the web that focus on compassion, humanity, and of course, love. Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. concert debut ?

Infographics 88

Infographics Community Resources Web 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 173

Survey Marketing B2B Study 173

The Proactive Report

AUGUST 5, 2016

S: SEARCH & SOCIAL. If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. adults – 62% – get news on social media, and 18% do so often. M: MULTIMEDIA.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. the “native language” of each platform” Search & research: Search is now viewed as a media source. the difference between news search and web search. social skills. There are a host of digital skills we need just to manage our jobs as PR pros. how to listen.

Communications 100

Communications Training Web Analytics 100

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say.

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences.

Infographics 72

Infographics Case Study Video Survey 72

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Write web content. Infographics. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Write web content. Infographics. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Write web content. Infographics. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too.

Digital PR 100

Digital PR Analytics Measurement SEO 100

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 113

B2B Marketing Survey Software 113

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97