Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Service design approach Co-creating the softest software We took co-creation seriously to grasp the nuanced challenges of residential elderly care. Only software wasn’t enough to change how the teams worked.

Software 78

Software System Training Enterprise 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 23, 2016

Using enterprise social intelligence software , we tracked the fan personas of historic baseball rivalries — the first in our series is the Chicago Cubs against the St. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing.

Enterprise 200

Enterprise Infographics Mobile Software 200

Flack's Revenge

JUNE 22, 2016

The MarketingProfs article takes a data-driven approach to answering these questions, relying on powerful software from NewsWhip , which sifts media and online buzz to see which come out ahead. Data from the NewsWhip report was used to generate the Infographic, which was produced by Venngage , with assistance from Nadya Khoja.

Big Data 136

Big Data Infographics Data Software 136

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

MAY 19, 2015

The Social Times recently published an infographic by a UK-based software company called SDL. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends . Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

NOVEMBER 25, 2015

Let’s say you run a content marketing firm, and you cater to software companies. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics. Infographics , which visually interpret data, appeal to visual learners.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Rock the Status Quo

NOVEMBER 19, 2014

It also now has Haiku Deck design software on the SlideShare website, instead of separately only for iPad users, so it has a fantastic resource to CREATE a slide deck, if you don’t have any. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A brand of business software with a security benefit can take advantage of news surrounding a cybersecurity hack or flaw, for example, to promote its superiority.

Strategy 193

Strategy Reputation Infographics Banking 193

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: Web analytics software, marketing automation software, audience metrics systems on and offline. Paid Media. Conclusion.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JULY 21, 2017

Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Don’t underestimate infographics – they remain a powerful way to present large amounts of information in an easy to digest way. DesignerPics. Haute Chocolate.

Infographics 157

Infographics Writing Tools Google 157

Frederik Vincx

FEBRUARY 16, 2016

This concept has been fundamental to software development for years. Additions of an infographic and Slideshare presentation guide even more people towards the e-book. The post Agile PR: planning lessons from software teams appeared first on Frederik Vincx. It’s known as the build, measure, learn loop. See the difference?

Software 60

Software Measurement Infographics Meeting 60

Beyond PR

JULY 17, 2017

The first to combine media databases with PR software. I want to highlight some significant achievements for us over the years: First clipping bureau. First “how to guide” for public relations. First press release mailing services.

Infographics 64

Infographics Software Agency Company 64

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Here are some of the best places to grow your knowledge.

Resources 120

Resources Marketing Small Business eBook 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. ” Our out-of-pocket cost was $200 for the statistical software that made the calculations. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Prowly

FEBRUARY 26, 2025

Tip: Make sure to invest in good media monitoring software (such as Prowly) to prevent potential crises, especially if you plan to incorporate a bit of controversy into your digital strategy. For example, if you're in the health niche, an infographic on what to eat and what to avoid may work better than an article.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. One of the best investments for a brand in nearly any category, from beauty to software, is in up-and-comers who have sway over customers, or whose expertise is particularly relevant to a business or personal need.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 146

B2B Marketing Survey Software 146

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies. Sound good?

Communications 78

Communications Infographics Financial Software 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

MAY 21, 2014

Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. Guest Post by Alicia Lawrence. Advanced SmARTy Pants.

Infographics 78

Infographics Web Resources Tools 78

Prowly

FEBRUARY 13, 2025

TRY OUT YOUR KPI TRACKING SOFTWARE FOR FREE What are the metrics to measure brand awareness? #1 Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. You can set custom alarms and a list of keywords that are crucial for building your brand awareness.

Measurement 104

Measurement Tools Brand Branding 104

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Consulting journalists and PR pros have helped the company create a guide that includes headlines, story angles and ideas for infographics that appeal to media.

Tools 147

Tools Radio Data Analytics 147

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages.

Creativity 150

Creativity Web Social Media Data 150

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Email, Slack, Teams, and project management software are great for this.) Build a Strong Content Distribution Strategy. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 134

eBook Product Launch Software Internal 134

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Here’s what that looks like graphically: In-person events were largely derailed by the pandemic in 2020.

B2B 117

B2B Consumer Marketing Survey 117

Sword and the Script

DECEMBER 2, 2014

20 Shocking Sales Stats That Will Change How You Sell from BuzzBuilder Lead Generation Software. If you enjoyed this post, you might also like: Infographic: Nurturing the Gap between Marketing and Sales. I was once (and only once) amused by the robo-sales-calls that begin with the words “This is not a sales call!”.

Web 120

Web LinkedIn Infographics Meeting 120

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Cision

OCTOBER 16, 2017

As the largest earned media software provider, we know accuracy is an issue, and we’re always working to improve our database with the end goal of providing the most value for journalists, influencers and our customers. Our CMO, Chris Lynch, talked quite a bit about this when our 2017 State of the Media report came out earlier this year.

Media 149

Media Pitching Data Technology 149

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage.

B2B 91

B2B Report Survey Marketing 91

Buzzstream

DECEMBER 1, 2023

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Talkwalker’s Free Tool Gets Links and Potential Full-Paying Customers Talkwalker is a social listening and media monitoring SaaS software.

Examples 133

Examples Software Pitching Tools 133

ImPRessions - Crenshaw Communications

MARCH 10, 2017

A post like this one by an executive with PandaDoc, a provider of all-in-one software for proposals, contracts and other sales collateral, was published in top digital marketing trade CMS Wire. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors.

Blogging 136

Blogging Writing Engineering Analytics 136