Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Deirdre Breakenridge

SEPTEMBER 3, 2014

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

Communications 383

Communications Tools Google Resources 383

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

5W PR

DECEMBER 31, 2024

Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Showcase beautiful settings, social gatherings, and cultural moments that resonate with the target audience.

Creativity 78

Creativity Social Media Strategy Brand 78

Onclusive

MAY 10, 2018

3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) .” In other words, good PR can’t be executed in a vacuum.

Storytelling 230

Storytelling Technology Tools Infographics 230

Ishmael's Corner

OCTOBER 10, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The news release turns 110 years old on Oct.

Infographics 60

Infographics Storytelling Training Communications 60

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 52

Case Study Study Storytelling Infographics 52

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Consider what type of content your audience engages with most and the message you want to convey—blog posts for in-depth information, videos for visual storytelling, or infographics for data visualization.

Strategy 71

Strategy SEO Infographics Meeting 71

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? In the case of an infographic, you can use different design principles for different effects.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

MAY 7, 2015

Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Want to master multimedia storytelling? Get our free “A Roadmap to Multimedia Storytelling” ebook now!

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. While AI helps automate tasks and speed up workflows, it can't replace the human touch.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. Tips for Better Storytelling. The right storytelling strategy can give depth to campaigns that wouldn’t grab anyone’s attention in a cluttered marketplace. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Find the story behind the news. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Remote PR Jobs

MARCH 27, 2024

Seamless transitions between sections ensure a compelling storytelling experience. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Break down the case study into manageable sections such as the challenge, strategy, execution, and results.

Case Study 130

Case Study Study Writing How To 130

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. .” – Lee Odden. Social media means PR pros can now create content pieces that can be shared directly with the public. You know influencers who can make a difference.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

Ishmael's Corner

OCTOBER 22, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post “Thought Leadership” vs “Thought Followship” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It’s simply a comment on an industry issue.

Leadership 142

Leadership Storytelling Industry Communications 142

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. Text, video, illustration, slideshow and infographics are all formats to explore and consider.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Others may want visual content, such as video and infographics. It means brands will have to invest in content creation. Who refers the most traffic to my site?

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Critical Mention

FEBRUARY 10, 2018

Storytelling is our game . Today, storytelling is a buzzword. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. And it’s great to get that experience working at different types of entities. via GIPHY. But, guess what?

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Consulting journalists and PR pros have helped the company create a guide that includes headlines, story angles and ideas for infographics that appeal to media.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching Infographics B2B Study 140

5W PR

AUGUST 23, 2024

Whether through personal anecdotes, case studies, or fictional scenarios, storytelling enables the audience to connect with the material on a deeper level. Infographics, images, and videos can break down complex information into easily digestible formats. Visuals Visuals are powerful tools for enhancing understanding and engagement.

Education 78

Education Infographics Case Study Exercises 78

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” It’s the well-known press release and media kit. Want to spur audiences to action?

Media 120

Media Content Marketing Infographics Fashion 120

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business. Want more great tips to become a star interviewer?

Interviews 120

Interviews How To Media Infographics 120

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78