ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” The life span and versatility of PR content allows it to do more work with less effort.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

JANUARY 26, 2016

Studies have proven that readers respond better to visuals over text, and the same holds true for reporters. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences.

Media 120

Media Pitching Trade Shows Infographics 120

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. in next five years.

Mobile 60

Mobile Study Survey Marketing 60

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

MARCH 28, 2016

Do you have a new study to report on? A new infographic with up-to-date data? An upcoming trade show you’re excited about participating in? Coordinate with your product, sales, and other teams to produce content your target audience will care about. A white paper you’re proud of?

Engineering 40

Engineering Trade Shows Infographics Twitter 40