Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? Just don’t try to apply them to your oranges.).

Infographics 81

Infographics Pinterest Case Study Facebook 81

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

SEPTEMBER 17, 2014

Marketing talent, technology and strategy gaps are very real, and they are impacting your business’ performance. The infographic below highlights some of our favorite findings. But with obstacles come opportunities. Industry'

Infographics 83

Infographics Marketing Interviews Industry 83

5W PR

OCTOBER 18, 2024

Digital marketing leverages technology to reach a wider audience through online channels. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Rather, they complement each other in various ways. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Flack's Revenge

JUNE 22, 2016

” Was Gartner Group correct in retiring the term from their 2015 Hype Cycle for Emerging Technologies ? Data from the NewsWhip report was used to generate the Infographic, which was produced by Venngage , with assistance from Nadya Khoja. “Big Data” Birth And (Reported) Death Of A Buzzword Infographic.

Big Data 136

Big Data Infographics Data Software 136

Rock the Status Quo

NOVEMBER 3, 2014

Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. THE PITCH This example of a bad pitch came in just this morning.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

The Proactive Report

DECEMBER 24, 2014

Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Consumers expect a brand to be seen as a technology leader – image is a PR issue. Infographic courtesy of Kargo.com. So yes, this mobile tipping-point is important to PR. How is your brand performing on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. About Nick Bell.

Infographics 72

Infographics Branding Brand Video 72

Melissa Agnes

MARCH 19, 2015

Check out our infographic to find out what to do to protect your mobile device … and your identity!” ” Below I’ve embedded the infographic they linked to. Side note: Are you curious about how mobile technology leaves you and your organization vulnerable? This can be a powerful strategy.

Crisis 157

Crisis Data Strategy Banking 157

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Inbound PR

JANUARY 15, 2019

Did you know that by 2020, IoT technology will be in 95% of new electronics ? These new technologies are completely reinventing how we do pretty much everything in our personal and professional lives. That's just a year away, yes. But what are some of those investments going to be?

Infographics 76

Infographics Print Technology Company 76

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. If you need an acid test for compelling content, show it to a literate child at bedtime. If they’re immediately bored, then your storytelling isn’t compelling. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

5W PR

JANUARY 13, 2025

Consider incorporating visuals, such as infographics or videos, to enhance engagement. Focus on creating high-quality content that is informative, engaging, and valuable to the audience. Ensure the content is well-researched, well-written, and free from errors.

Leadership 78

Leadership B2B Tools Engineering 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Content that educates and informs customers can build trust and authority in an industry or a company.

Strategy 193

Strategy Reputation Infographics Banking 193

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Branding 145

Branding Brand Infographics How To 145

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. Editor Agata Smieciuszewski was good enough to answer our questions. What kind of content do you avoid?

Infographics 120

Infographics Technology Pitching Education 120

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

Study 137

Study Survey Infographics B2B 137

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The service employs a unique dataset of over 35 million webpages to enable more and better content through research, curation technology, predictive insights and content marketing intelligence technology. Tech tools to improve PR performance.

Tools 147

Tools Radio Data Analytics 147

Cision

JUNE 2, 2017

Cool infographics. The digital world is changing so fast and the intersection of technologies is disrupting business as usual. The intersection of these technologies is changing entertainment, business, and our lives. The mobile and social networks are obsessive technologies that have made 7 billion of us publishers.

How To 198

How To Real Estate Web Case Study 198

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. Content should also be something that people can easily share.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.

Branding 120

Branding Brand Media Infographics 120

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. They want to understand people, processes, products and technology. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

RH Strategic

JUNE 23, 2015

We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology).

Infographics 40

Infographics Media Technology Trends 40

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Vice President, Marketing Technology. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Technology Public Relations Creative PR Integrated Marketing PR Expanded Social media Tech Testing' How do you get into you creative PR groove? Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Presspage

JULY 3, 2018

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more. Modern technology allows a seamless integration with design and navigation. PressPage Pit Crew.

Infographics 90

Infographics Fashion Energy Sports 90