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If you attend industry tradeshows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. July: Leverage What You Learn. Instead, use it to fuel your content. August: Tell Your Brand’s Story.
Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a tradeshow panel can yield video, media coverage, blog posts, and social media engagement. Plus, earned and owned content can boost SEO over the long haul, driving more leads in your direction.
One marketing leader at the roundtable had bet over 80 percent of his budget on in-person tradeshows prior to the pandemic. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives.
If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like tradeshows and industry conferences. Studies have proven that readers respond better to visuals over text, and the same holds true for reporters.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and tradeshows, to showcase the company’s innovations and provide networking opportunities.
With such a high concentration of news and innovation in one place, it’s no surprise that tradeshows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a tradeshow. Infographics or images with quotes relevant to the show.
For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. When you think of visual content, you may be imagining static images, CTAs or infographics. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more. Continue on the video trend.
Tradeshow conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. CEOs Press for Marketing ROI. The response rate was 10.9%.
A new infographic with up-to-date data? An upcoming tradeshow you’re excited about participating in? Coordinate with your product, sales, and other teams to produce content your target audience will care about. Do you have a new study to report on? A white paper you’re proud of?
If you attend industry tradeshows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.
How could you create a 60- to 90-day ramp leading toward the launch of your next product or tradeshow, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.
When Tina would wander across tradeshow floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? We recommended then that each post be credited to the executive in charge of tracking those very regulations - the thought leader who was the source of that knowledge.
This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. This means use an active voice, write smaller sentences, always opt for the smaller word, and insert “I” or “me” to make your blog feel like a more personal interaction with your audience. Use Imagery. Contests and Giveaways.
Tell your client’s product creation story or share scenes from a conference or tradeshow. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers. The app is $3.99, and available on Play and iTunes. PicPlayPost. Videoscribe. There is a free and premium version.
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