Beyond PR

MARCH 28, 2016

A new infographic with up-to-date data? An upcoming trade show you’re excited about participating in? Coordinate with your product, sales, and other teams to produce content your target audience will care about. Do you have a new study to report on? A white paper you’re proud of?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

Beyond PR

DECEMBER 19, 2016

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

FEBRUARY 24, 2015

Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. CEOs Press for Marketing ROI. The response rate was 10.9%.

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? We recommended then that each post be credited to the executive in charge of tracking those very regulations - the thought leader who was the source of that knowledge.

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. This means use an active voice, write smaller sentences, always opt for the smaller word, and insert “I” or “me” to make your blog feel like a more personal interaction with your audience. Use Imagery. Contests and Giveaways.

Blogging 120

Blogging How To Infographics Writing 120

Solo PR Pro

OCTOBER 4, 2016

Tell your client’s product creation story or share scenes from a conference or trade show. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers. The app is $3.99, and available on Play and iTunes. PicPlayPost. Videoscribe. There is a free and premium version.

Video 71

Video Tools Trade Shows eBook 71