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12 Months of Content Marketing For 2018

Cision

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. This is great fodder for future content.

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5 Unique Ways to Score Media Coverage

Cision

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences.

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12 Months of Content Marketing

Beyond PR

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

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5 Rules for Publishing High Quality Press Releases

Beyond PR

Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. A new infographic with up-to-date data? Do you have a new study to report on?

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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Most importantly, your company should select employees who have a unique blog writing style that matches and/or complements the voice of your company.". Let’s call her ‘Tina.’

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Is Taylor really composing every tweet, writing every post and personally popping each image online? How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next?