The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Write down your objectives. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Write an outline.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 112

Healthcare Content Marketing Industry Trends 112

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Keeping an eye out for relevant milestones and trending topics can help you find opportunities to reshare old materials. Reframe it for a new audience. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. What’s their writing style, what’s their background, is there a common thread in their articles? What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 12, 2016

Aim to create content that is relevant to your industry, will provide value to your audience and increase their awareness of future trends and your brand. Content marketing involves much more than just writing blogs. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

NOVEMBER 6, 2024

link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. And if you do a trends report or something like the top subtopics, just make sure that it’s laser-focused on your product and brand’s general area. So, the rationale was, like, why would you do that?

Digital PR 83

Digital PR SEO Data Report 83

Prowly

FEBRUARY 26, 2025

Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

FEBRUARY 15, 2016

When planning your brand’s conference, think about what interests your target audience, including any emerging best practices or trending topics. But before you start writing, think about what you want to convey in your news announcement. Here are four steps to pitching reporters and getting coverage from your upcoming conference.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. An unpopular or contrarian opinion can help you stand out or inspire support from others and start a whole new conversation.

Pitching 140

Pitching Infographics B2B Study 140

Cision

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Confidence in the media has recently eroded due to the recent U.S.

Branding 253

Branding Brand Government Ethics 253

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending.

eBook 143

eBook YouTube Video Social Media 143

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics. Further, we provide rich information not just on how to contact them — but what to contact them about.

Media 149

Media Pitching Data Technology 149

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Keep the results you’re looking for in mind. That is only the beginning.

Survey 120

Survey How To Construction Infographics 120

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories. Then, work Google Trends into your daily routine.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

OCTOBER 9, 2024

Writing compelling LinkedIn articles for your company page Writing quality LinkedIn content doesn’t have to be that different from writing any other content for your brand. Here are a few quick tips on how to create an article on LinkedIn: Write a compelling headline. Engage with readers. Don’t forget the CTA!

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Critical Mention

APRIL 24, 2020

You can also tailor your posts to discuss trends or events that are timely to your audience. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Infographics 103

Infographics Radio Instagram Sports 103

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. None of those queried mentioned “not consulting Trulia” on their regrets list.

Survey 136

Survey How To Construction Data 136

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. And, for many clients, the work touches messaging as well as design, writing and distribution of content. This group will often be involved with influencer relations as well.

Agency 136

Agency Analytics Creativity Social Media 136

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

Newsfile

NOVEMBER 14, 2023

pic.twitter.com/7BX9N3ZWyK — Amazon (@amazon) November 21, 2020 Deloitte: Projected Rise in Holiday Retail Sales Deloitte’s press release offers a detailed forecast of holiday retail sales, emphasizing their market analysis expertise and providing insights into upcoming consumer spending trends. over 2022 levels.

Examples 116

Examples Retail Energy Product Launch 116

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Writing 98

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Prohibition

SEPTEMBER 19, 2024

In this digital age, traditional methods of press release writing are no longer enough to stand out. By blending effective SEO strategies with press release writing, you can not only increase visibility but also ensure your message reaches the right audience. Enter SEO (Search Engine Optimisation).

SEO 62

SEO Engineering B2C Writing 62

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page. Authority: Write what you know. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Give your users content that they enjoy on social media. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120