Infographics Video Viral 
Sword and the Script
JUNE 14, 2022
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. By contrast, video is harder to experiment with in that way. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time.
Cision
DECEMBER 5, 2017
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Ah, video.
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Business Wire
OCTOBER 30, 2017
Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Include videos but keep them short. Reporters need your multimedia content to create a compelling story. Humans are visual learners.
Sword and the Script
APRIL 12, 2016
It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. The Hope of Viral Marketing. Iterate and improve.
PR 20/20
NOVEMBER 11, 2016
Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item. Which content types receive the most attention?
Cision
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
Cision
NOVEMBER 24, 2015
After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.
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