Business Wire

APRIL 21, 2021

Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%).

Survey 441

Survey Infographics Media Pitching 441

Onclusive

JULY 9, 2020

In This Webinar You’ll Learn: How trending topics should inform your overall communications strategy Using social media signals to detect which topics are gaining traction Analyzing sentiment to determine which trends to embrace Translating topic insights into story development and pitch strategy. Speaker & Webinar Information.

Trends 74

Trends Media Pitching Technology 74

Business Wire

APRIL 1, 2020

Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy.

Media Relations 345

Media Relations Blogging Media Crisis 345

ImPRessions - Crenshaw Communications

MARCH 12, 2020

Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Business Wire

APRIL 14, 2021

We're more informed now than we've ever been. Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 372

Survey Blogging Media Video 372

ImPRessions - Crenshaw Communications

JULY 1, 2020

Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. DATA: SMBs in NYC have missing online information? Journalists realize jargon is often just a filler when there’s not enough information for a solid story. A good subject line will entice reporters to open your email.

Pitching 380

Pitching Writing How To Report 380

Business Wire

SEPTEMBER 1, 2023

A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services. Joint press releases are a valuable tool for boosting product and brand awareness.

Consumer 365

Consumer Tools Company Branding 365

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. First things first: determining the best channels and formats for your audiences. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

JULY 7, 2021

Online search makes us all informed investigators, meaning we make purchase decisions based on the plethora of information available online. is probably the most important information a company can have for understanding their customer.”. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. . ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Onclusive

OCTOBER 19, 2021

Your proposed solution will emerge from collecting and reviewing this information. Put all of the information you’ve gathered so far into a written business case document. Step 5: Write the business case. Therefore, one of the most important things to keep in mind is how to make it easy to understand and compelling to the C-suite.

How To 396

How To Measurement Writing Data 396

Business Wire

NOVEMBER 21, 2024

But how do you ensure it can be found in the stormy seas of information? In the vast ocean of digital content, your press release can get lost in the continual waves of news. You’ve crafted it carefully, with every word chosen to tell your story. The secret lies in the humble hyperlink.

310

310

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

A PR rep should get as much information as possible, pressing for detail on the proposed discussion and the story’s slant. A journalist will often request more information or confirmation of details, so quick responses are warranted and appreciated. This should go beyond a topic and journalist bio. The comments were too promotional.

Interviews 360

Interviews Government Report Pitching 360

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Podcasts typically offer the luxury of time; leaders have anywhere from 15 minutes to an hour to share information, usually in a relaxed, informal setting. Explain your client’s expertise, experience, and personality and share specific examples of the information they can provide.

Pitching 350

Pitching Interviews B2B Leadership 350

Business Wire

SEPTEMBER 8, 2023

Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place.

Crisis Communications 340

Crisis Communications Crisis Communications Employee 340

Onclusive

JULY 22, 2021

Download this whitepaper to read: How to know which messages are resonating with your audience The psychology behind how people search and how SEO can inform your PR efforts A deep dive into NEO messaging and how to implement it into your communications strategy Real NEO case studies contributed by 23andMe, Monster and Lucidworks.

How To 370

How To Case Study SEO Engineering 370

ImPRessions - Crenshaw Communications

JUNE 27, 2022

For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. It’s useful to gain insight on planned stories and to let them know about your clients informally, but most importantly, you want to get to know them.

Social Media 322

Social Media Data Report Leadership 322

Cision

JULY 29, 2021

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

Social Media 318

Social Media Media Blogging 318

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. During my first week as a PR Assistant, I was taking in a lot of new information which led to many questions.

How To 301

How To Writing Tools Energy 301

Business Wire

SEPTEMBER 30, 2024

What if you could transform your press release into a powerful tool that informs, engages, and excites? Crafting a press release in the technology sector is not just about sharing news—it's about telling a story that resonates with a highly discerning audience.

Technology 301

Technology Tools Marketing How To 301

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Give the producer any relevant information to make them understand the who, what, and why of a potential segment. Make it relevant. Use the newsdesk.

Local 323

Local Pitching Print Interviews 323

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 286

Communications Writing Company Marketing 286

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 306

Survey Media Blogging Industry 306

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 309

Social Media Blogging Media Strategy 309

Business Wire

APRIL 22, 2020

This can be disorienting and put increased pressure on management and their investor relations (IR) teams to take the right steps to balance investor’s need for information with the best interests of the company amidst a rapidly evolving environment. The same is true for the metrics investors prioritize in assessing their portfolios.

Crisis 349

Crisis Communications Blogging Community 349

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 303

Blogging Writing Consumer Media 303

Onclusive

JULY 27, 2023

This level of organization ensures that team members have easy access to all relevant information, reducing the risks of miscommunication and missed opportunities. With this data, you can make fully informed decisions about what activities you should focus your attention on.

Tools 354

Tools International Resources Internal 354

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences.

Measurement 293

Measurement Blogging Analytics Tools 293

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Product Launch Agency 334

Prowly

MARCH 2, 2022

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.

Twitter 290

Twitter Writing Marketing How To 290

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. For one thing, good PR campaigns are increasingly informed by data. But at least one joint planning meeting per quarter can pay off for most brands, and information-sharing should be the norm. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The early RFP discussions and research that goes into a winning proposal also yield good and valuable information that can inform an agency team’s strategies and communications style. You never know which bit of information will be helpful in driving PR results down the road. Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

They might be deeply informed about the topic at hand, or they could be new on the beat. Their goal for the interview might be simply to gather background for a future story, or they could be probing for sensitive information or pushing an angle. . What makes a good media prep session?

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Occasionally a corporate spokesperson inadvertently offers inaccurate information. What’s trickier is if a spokesperson lets a confidential piece of information slip out. In that situation it’s important to correct the mistake as soon as possible, even if it’s after publication.

Interviews 309

Interviews Product Launch Radio Media Training 309

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370