Ronn Torossian

DECEMBER 9, 2024

With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses. In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out.

Consumer 195

Consumer Marketing Advertising Advertising 195

Agility PR Solutions

MARCH 5, 2025

In todays age of information, the future of media looks dramatically different than it did previously. The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day.

Print 169

Print Media Media Relations Social Media 169

5W PR

NOVEMBER 22, 2024

Strong relationships with journalists are cultivated by providing valuable information, resources, and exclusive access. Offering high-quality content, such as press releases, expert commentary, and exclusive interviews, ensures materials are well-written, informative, and timely. Then, there is pitching stories effectively.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Prowly

OCTOBER 23, 2024

Dawn adds notes and tags to each contact card so she always has the information she needs at hand. One journalist clicked 240 times, which means they might be very interested and may need a follow-up with additional information. Since she works with musicians, her tagging system is based on musical genres.

How To 211

How To Pitching Analytics Software 211

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. And since things are changing day by day, hour by hour, minute by minute, information needs to be available quickly and on an ongoing basis. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Financial 464

Business Wire

APRIL 21, 2021

Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%).

Survey 446

Survey Infographics Media Pitching 446

Business Wire

FEBRUARY 7, 2023

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

Blogging 362

Blogging Writing Education Publicity 362

Business Wire

NOVEMBER 21, 2024

But how do you ensure it can be found in the stormy seas of information? In the vast ocean of digital content, your press release can get lost in the continual waves of news. You’ve crafted it carefully, with every word chosen to tell your story. The secret lies in the humble hyperlink.

367

367

Remote PR Jobs

OCTOBER 21, 2024

Start with listing your contact information, such as phone number and email address. It’s all about showing how you can protect a brand’s image and communicate effectively, even when things get tough. How to Format Your Public Relations Resume? When formatting your resume, make sure to follow an outline.

Writing 243

Writing Publicity How To Examples 243

Business Wire

SEPTEMBER 1, 2023

A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services. Joint press releases are a valuable tool for boosting product and brand awareness.

Consumer 369

Consumer Tools Company Brand 369

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. First things first: determining the best channels and formats for your audiences. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. Get involved with the sports information directors at your colleges. How can they move forward in their careers? It will give you a leg up.

Sports 120

Sports Travel Newspapers Media Relations 120

Onclusive

JULY 7, 2021

Online search makes us all informed investigators, meaning we make purchase decisions based on the plethora of information available online. is probably the most important information a company can have for understanding their customer.”. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

Onclusive

OCTOBER 19, 2021

Your proposed solution will emerge from collecting and reviewing this information. Put all of the information you’ve gathered so far into a written business case document. Step 5: Write the business case. Therefore, one of the most important things to keep in mind is how to make it easy to understand and compelling to the C-suite.

How To 396

How To Measurement Writing Data 396

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. Curious, I pressed for more information and asked for the origin of the data.

Ethics 117

Ethics Product Launch Data Trends 117

Business Wire

SEPTEMBER 8, 2023

Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Podcasts typically offer the luxury of time; leaders have anywhere from 15 minutes to an hour to share information, usually in a relaxed, informal setting. Explain your client’s expertise, experience, and personality and share specific examples of the information they can provide.

Pitching 350

Pitching Interviews B2B Leadership 350

Agility PR Solutions

NOVEMBER 17, 2024

In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace.

Digital PR 110

Digital PR Brand Branding Travel 110

Onclusive

JULY 22, 2021

Download this whitepaper to read: How to know which messages are resonating with your audience The psychology behind how people search and how SEO can inform your PR efforts A deep dive into NEO messaging and how to implement it into your communications strategy Real NEO case studies contributed by 23andMe, Monster and Lucidworks.

How To 370

How To Case Study SEO Engineering 370

ImPRessions - Crenshaw Communications

JUNE 27, 2022

For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. It’s useful to gain insight on planned stories and to let them know about your clients informally, but most importantly, you want to get to know them.

Social Media 322

Social Media Data Report Leadership 322

Agility PR Solutions

JANUARY 5, 2025

From AI-driven content creation to sourcing information and analyzing […] The post Exploring the intersection of AI and journalismand the implications for media ethics first appeared on Agility PR Solutions.

Ethics 114

Ethics Journalism Media Technology 114

Agility PR Solutions

OCTOBER 24, 2024

The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos.

Strategy 110

Strategy Marketing Technology Data 110

Business Wire

SEPTEMBER 30, 2024

What if you could transform your press release into a powerful tool that informs, engages, and excites? Crafting a press release in the technology sector is not just about sharing news—it's about telling a story that resonates with a highly discerning audience.

Technology 305

Technology Tools Marketing How To 305

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 311

Social Media Blogging Media Strategy 311

Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. It is a well-crafted (but concise) document that should show how you can fit in with the company. Start your cover letter by addressing the person in charge of hiring for the role.

Publicity 222

Publicity How To Examples Crisis Management 222

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 305

Blogging Writing Consumer Media 305

Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel.

Crisis 100

Crisis Communications Travel Reputation 100

Onclusive

JULY 27, 2023

This level of organization ensures that team members have easy access to all relevant information, reducing the risks of miscommunication and missed opportunities. With this data, you can make fully informed decisions about what activities you should focus your attention on.

Tools 354

Tools Resources International Internal 354

OnePitch

NOVEMBER 7, 2024

From advanced pitching platforms that connect you with the right journalists to real-time media monitoring solutions that keep you informed of every mention, these resources can transform how you approach your daily tasks.

Tools 100

Tools Pitching Resources Blogging 100

Agility PR Solutions

MARCH 3, 2025

Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. Social media has a significant impact on how consumers engage with brands in the modern digital environment.

Brand 116

Brand Branding Social Media Consumer 116

Agility PR Solutions

NOVEMBER 12, 2024

With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. Today, our lives are increasingly consumed by screens and constant notifications. However, this convenience comes at a cost—our mental well-being.

Consumer 100

Consumer Social Media Media Publicity 100

5W PR

NOVEMBER 27, 2024

By providing accurate and timely information, it is possible to alleviate concerns, build trust, and prevent the spread of misinformation. Social media, websites, and email can be utilized to disseminate information, engage with stakeholders, and monitor public sentiment. Ensure ease of navigation and accessibility for all users.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Remote PR Jobs

FEBRUARY 11, 2025

A starting point could be finding journalists' contact information so you can pitch them directly. Stay ahead in the ever-changing PR world by staying informed. One key to success in this new landscape is using multiple platforms, and building a more individualized approach.

Media 133

Media Pitching Tools Resources 133

PRSay

OCTOBER 15, 2024

I realized how incredibly important it was to inform the public,” he said. The answer to that question will inform how I start delivering that [news]. Benitez talked about how he started out and recounted watching the local Miami news as a child. I also ask myself: ‘Why should I care?’ And I try to remove myself from the story.

Storytelling 138

Storytelling Local Transportation Television 138

Agility PR Solutions

JANUARY 22, 2025

In today’s information-rich environment, traditional media campaign methods just do not cut it. Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans.

Media Relations 110

Media Relations Media Data Tools 110