Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. There are still so many opportunities to earn mentions in paper publications on a national and local level. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere.

Print 104

Print Strategy How To Newspapers 104

PRSay

NOVEMBER 18, 2021

According to “ The Commission on Information Disorder Final Report ,” released Nov. The report defines “information disorder” as broad societal challenges that result from misinformation (falsehoods spread unwittingly) and disinformation (lies told intentionally to mislead people and cause harm). Local media investment.

Social Media 190

Social Media Report Media Government 190

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. Keep it straightforward and full of useful information.

Local 150

Local Media Pitching Report 150

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Subscribers believe they are getting better information. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

PRSay

JANUARY 11, 2021

She holds a Bachelor of Arts in journalism from the Ohio State University. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. And so how do we help people and provide the services, information and programs for our members in this new work world?

Energy 183

Energy Journalism Leadership Meeting 183

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 138

Report Survey Pitching Journalism 138

Deirdre Breakenridge

DECEMBER 18, 2018

Using information from the book, such as the importance of speaking less and listening more and to move your relationships from online to in-person, I elaborated on each section. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese.

Infographics 177

Infographics International Internal Journalism 177

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Because that’s what journalism is. Not entertainment like the mis-dis-information mediasphere.”. Our regional outlets are pretty good.”. “We

Survey 163

Survey Media Report Journalism 163

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 69

Journalism Brand Branding Advertising 69

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Buzzstream

JANUARY 21, 2025

Advance (Cond Nast, Advance Local) 79 silive.com Advance (Cond Nast, Advance Local) 80 syracuse.com Advance (Cond Nast, Advance Local) 80 glamourmagazine.co.uk AxelSpringer 20 blau-magazin.de AxelSpringer 24 shopalike.fi AxelSpringer 25 shopalike.se AxelSpringer 25 saongroup.com AxelSpringer 26 shopalike.dk AxelSpringer 38 hy.co

Data 71

Data Local Groups Corporate 71

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 166

Financial Video Consumer Data 166

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Lately though, I am receiving queries about how to migrate into a career in PR from journalism. For certain, if you currently have a job in journalism it is definitely good training for a career in PR.

Digg 100

Digg Publicity Journalism Insurance 100

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. Younger professionals have so much to share with you. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

SEPTEMBER 22, 2020

Giving a reporter access to early information with an embargo builds trust.” A separate and informal poll I posted to Twitter suggests their answer is “sometimes.” Exclusives help build relationships with important media companies (national or often local). Those that agreed embargoes are still useful wrote: Builds trust.

Media Relations 169

Media Relations Survey Media Report 169

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. Is that what today’s journalism stands for? What would happen if success of a story for a local news station were measured on local impact?

Local 100

Local Journalism Infographics Social Media 100

Cision

MARCH 17, 2017

While it’s important to pay attention to how your audience is getting their information, what new modes of communication are being used, and the latest cultural trends, the best way I know of to stay relevant, top of mind, and in the press, is to do things worth talking about. The communication and PR industry is constantly evolving.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

Creativity 120

Creativity SEO Mobile Journalism 120

PRSay

OCTOBER 7, 2019

Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field. Military public affairs is primarily an on-the-job training approach, with a few weeks of the Defense Information School course work thrown in. Get to know the new war room. Learn the civilian language of PR. 16-18 in San Diego and Nov.

Public Affairs 139

Public Affairs Publicity Course Ethics 139

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. WhatsApp saw the biggest growth in general with increases of around ten percentage points in some countries, while more than half of those surveyed (51%) used messaging to connect and share information. Photo by Tero Vesalainen/iStock / Getty Images. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Charity Navigator, The Journal of Philanthropy and even the Better Business Bureau offer updated information. One of the more memorable corporate responsibility programs we managed was a partnership between mattress giant Sleepy’s and local emergency management and homeless entities offering beds for a variety of circunstances.

Local 120

Local Corporate Groups Ethics 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Kelvin advised to avoid too much jargon in the headline and try to tell exactly what's going on with a story with an informative subject line (for email pitches).

International 153

International Internal Media Pitching 153

Cision

APRIL 26, 2016

And while it can be challenging to sort through all of the information at times, it has proved beneficial in highlighting PR’s impact and the ROI to upper management across the overall business. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started? area locals, A Sound of Thunder.

Transportation 100

Transportation Meeting Newspapers Media 100

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again.

Media Relations 107

Media Relations Media SEO Newspapers 107

PRSay

MAY 23, 2018

While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets.

Media Relations 136

Media Relations Publicity Media Blogging 136

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? One could argue that these are more about algorithmic aggregation than curation. Sound Opinions : One of my favorite podcasts; they curate and help me discover great music spanning all popular genres; interview bands, and riff on the music news of the week.

Content Marketing 149

Content Marketing Privacy Government Web 149

Prowly

FEBRUARY 20, 2025

Drawbacks: Limited information on advanced targeting options and detailed analytics. For detailed information on GlobeNewswire's offerings, please refer to the earlier section on GlobeNewswire. Drawbacks: Higher-tier packages can be costly; the available information does not specify multimedia support and detailed analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

JANUARY 22, 2016

It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email makes it much easier to track and search the various materials and information received. Make sure the press release contains all contact information, the who, what, where, when, why and how. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Critical Mention

AUGUST 6, 2020

Having access to a robust database gives communicators the opportunity to easily contact influential media sources without having to scavenge the internet for contact information. Don’t settle for a media contact database that provides outdated contact information on their platform. Local & International Contacts.

Media 104

Media Radio Local Tools 104