Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. When you are looking for product information, you don’t want either of those things. Be smart about it. I love this idea.

Study 143

Study Media Relations Media Measurement 143

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 2, 2024

41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? Here are some useful links: about | services.

Blogging 118

Blogging Software B2B Survey 118

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 97

Survey Industry Leadership Study 97

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. How long have you been in journalism and how did you get started? Maybe something that would surprise people?)

Transportation 102

Transportation Meeting Newspapers Media 102

Stuart Bruce

JANUARY 31, 2015

The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’ Oh the irony of a journalist falling for a politician’s spin about spin. The article is also a great example of sloppy journalism.

Journalism 60

Journalism Training Government Employee 60

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I regularly write articles on market reports, industry regulations, information management technology, and operations.

Meeting 90

Meeting Media Pitching Newspapers 90

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Top challenges facing journalism. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 150

Survey Software B2B Pitching 150

Bianchi Biz Blog

JUNE 19, 2023

Then, “Right to Repair” focused on passenger auto technicians’’ ability to gather repair information from an original equipment manufacturer. I was taught that a great story happens when the author is the student gathering information, then becomes a teacher who explains the subject to the audience. I handed it in and received an A.

Transportation 94

Transportation Meeting Media Newspapers 94

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> Sword and the Script Media can help with B2B marketing, PR and social media. If the leadership believes social media is worth the effort, the team does too. I don’t think so.

Survey 155

Survey Journalism Report Pitching 155

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 148

Publicity Newspapers Journalism Energy 148

Bianchi Biz Blog

JULY 10, 2023

I like being able to help people with my work, as well as inform them. How long have you been in journalism and how did you get started? I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!”

Meeting 85

Meeting Report Automotive Media 85

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 80

Meeting Automotive Media Newspapers 80

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. It often encompasses writing stories about clients who have benefitted from the organization’s services and putting together the nonprofit’s newsletter.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself. How long have you been in journalism and how did you get started?

Automotive 77

Automotive Meeting Engineering Media 77

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 103

Survey Report Media B2B 103

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! Technical Information.

Automotive 88

Automotive Journalism Interviews Engineering 88

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. Compelling content and strong quotes to highlight the most important, interesting, and pertinent information. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Newspapers Agriculture Media 74

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Location is only one piece of information PR professionals should research before sending ideas to a freelancer. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Solo PR Pro

JANUARY 3, 2023

Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. 5 Tips for Working with the Media in 2022.

Blogging 91

Blogging Small Business Tools Journalism 91

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

FEBRUARY 20, 2020

By placing an embargo on a story, a PR team or organization can get journalists information in advance, an arrangement that benefits both parties. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 198

Radio Tools Journalism Interviews 198

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. I think these videos are beautifully produced, informative and entertaining. Check out the YouTube playlist for more information.

Meeting 79

Meeting Automotive Media YouTube 79